Meet with Untitled.
June 13-16 | Las Vegas, NV
June 13-16 | Las Vegas, NV
At any given time, Aaron is working through two to three science fiction books. If he’s not reading or working, you’ll find him at a local coffee shop or brewery with his pup Piper.
Untitled works closely with Hightouch on data activation and identity resolution for CDPs. Learn about what Identity Resolution is, and why you should be managing this process yourselves within your Snowflake data warehouse.
Using Hightouch’s tools, our customers have the ability to push valuable leads generated by our Lead Resolution product back into their respective platforms or application. For example, sales teams have the luxury of activating visitors by pushing leads to Salesforce, Hubspot or another CRM of choice. Hightouch provides our customers with means of activation, taking capabilities to an entirely new level.
Turning Data Complexity Into Opportunity With Distilled.
Businesses have customer data originating from many different places – in application databases, within their CRM and Marketing and Support tools, browser behavior, and anonymous events collected from digital products across platforms and channels.
Unifying these first and third party data points back to a single individual is an important element of establishing a competitive advantage in any industry for driving customer acquisition, engagement, and retention growth.
While the need for identity resolution is exponentially increasing, the challenges and complexities associated with achieving identity resolution are growing even faster. Between the rising inadequacy of cookies and the increasing complexity of the device, platform and channel landscape- there are various levels of difficulty involved with appropriately integrating, matching, and organizing customer data into this unified view.
Activation with Untitled
Untitled’s product Distilled solves this problem. Our solution encompasses data integration (Fivetran), warehousing/transformation (Snowflake + dbt), BI (Tableau, Looker, Sisense, Sigma), activation (Hightouch) and other best in class partners in order provide our clients a unified customer profile as well as actionable analytics and data activation opportunities.
Removal of continual manual labor within the business to manage stack and link together siloed data sources.
Improved data management and collaboration between functions (finance, sales, customer service, marketing) to serve a single customer seamlessly – even beyond the buying journey.
Unified customer views for lead scoring or segmentation allowing more personalized communication and buying journeys.
Improved campaign insights and effectiveness leading to reduced customer acquisition and retention costs.
Resolving Web Visitors with Untitled
Using the Lead Resolution Pixel from Untitled, we de-anonymize direct users coming to your digital product (ie your website or application) and allow you to activate on this audience through our platform, DISTILLED. How is this done?
The purpose of the pixel is to help identify site visitors from your existing website visitors. We do this to the person, NOT company level. This leads to much higher value and actionable data. You get the company as a secondary benefit.
Once your Lead Resolution Pixel has been generated, place this code on all pages of your website. When successful, the active pixel will add approximately 5x the number of prospects currently generated from your captive visitors.
Our goal is to identify new prospects from the other 98% of site visitors.