INTRODUCING THE LEAD DATA STREAM
The #1 Website Visitor Tracking Tool
The Lead Data Stream pixel is a tool tracking website visitor data. By leveraging the largest data co-op in the US, we provide the most accurate data for targeting, enrichment, remarketing, and more. Know the exact person – not just the company.
Try Free for 14-Days
No credit card required
Trusted by B2B and B2C Marketers
INTRODUCING THE LEAD DATA STREAM
The #1 Website Visitor Tracking Tool
The Lead Data Stream pixel is a tool tracking website visitor data. By leveraging the largest data co-op in the US, we provide the most accurate data for targeting, enrichment, remarketing, and more. Know the exact person – not just the company.
Try Free for 14-Days
No credit card required
Trusted by B2B and B2C Marketers
THE PROBLEM
You’re losing money – website visitor identification tools can increase your pipeline and generate revenue.
98
Of your site traffic remains anonymous and does not fill out a form or make a purchase, costing you money with marketing campaigns and adding little value to your business.
30
Of abandoners buy from a competitor. Once the user is lost, it’s unlikely to get them back. They are likely to be targeted by an array of alternatives.
THE SOLUTION
Know your site visitors before they fill out a form.
The Lead Data Stream pixel fires immediately after your visitor lands on your website and accepts your consent string or cookie banner. For B2C website visitor identification, you receive B2C personal attributes such as name, email, household address, income level, age, and gender.
With our B2B website visitor tracking tools, data includes business email, company name, revenue threshold, headcount, and more. With over 300 million records supporting the pixel, 60% of website traffic is resolved daily.
Try Free for 14-Days
HUNDREDS OF INTEGRATIONS
Onboard more data for enriched attributes and better targeting.
Sync your data sources directly to Distilled and fill in the gaps between first and third-party data. Build data driven upsell and cross-sell marketing strategies with insight into historical customer’s income, age, gender and more.
Try Free for 14-Days
GENERATE REVENUE OVERNIGHT
Export your data and instantly start marketing and monetizing.
Filter through personal and professional attributes to curate high-impact segments and sales strategies. Push this data directly to common activation channels like Klaviyo, Mailchimp, and Hubspot.
Try Free for 14-Days
THE SOLUTION
Know your site visitors before they fill out a form.
The Lead Data Stream pixel fires immediately after your visitor lands on your website and accepts your consent string or cookie banner. For B2C website visitor identification, you receive B2C personal attributes such as name, email, household address, income level, age, and gender.
With our B2B website visitor tracking tools, data includes business email, company name, revenue threshold, headcount, and more. With over 300 million records supporting the pixel, 60% of website traffic is resolved daily.
Try Free for 14-Days
HUNDREDS OF INTEGRATIONS
Onboard more data for enriched attributes and better targeting.
Sync your data sources directly to Distilled and fill in the gaps between first and third-party data. Build data driven upsell and cross-sell marketing strategies with insight into historical customer’s income, age, gender and more.
GENERATE REVENUE OVERNIGHT
Export your data and instantly start marketing and monetizing.
Filter through personal and professional attributes to curate high-impact segments and sales strategies. Push this data directly to common activation channels like Klaviyo, Mailchimp, and Hubspot.
Try Free for 14-Days
Lead Data Stream Pricing.
Pricing is based on number of resolutions happening each month. Depending on your web traffic, we typically resolve about 60% of visitors hitting your website.
Monthly Resolution Traffic Tier
Monthly Pricing Per Tag
Data Enrichment
Lead Data Stream Pricing
Pricing is based on number of resolutions happening each month. Depending on your web traffic, we typically resolve about 60% of visitors hitting your website.
0 – 1,000 resolutions per month
$500/m
1,000 - 5,000 resolutions per month
$1,000/m
5,000 - 10,000 resolutions per month
$1,500/m
10,000 - 25,000 resolutions per month
$3,250/m
25,000 - 50,000 resolutions per month
$5,500/m
50,000 - 100,000 resolutions per month
$9,000/m
100,000 - 150,000 resolutions per month
$13,500/m
150,000 - 250,000 resolutions per month
$17,500/m
250,000+ resolutions per month
Call for Pricing
GDPR & CCPA Compliant
The Lead Data Stream pixel is GDPR compliant and does not resolve EU data. For CCPA compliance, all California residents who have opted out on your website can be disabled in Distilled. To learn more about compliance or walk through the setup process, schedule a session with our team below.
Export Lead List
Export segmented lead lists and push into the marketing tools of choice. Distilled gives unlimited access to your whole team so that anyone can view and export lists into any tool, anytime.
Schedule Notifications
Ensure you never miss a lead opportunity with the option to schedule email and Slack notifications based on your preferred cadence.
GDPR & CCPA Compliant
The Lead Data Stream pixel is GDPR compliant and does not resolve EU data. For CCPA compliance, all California residents who have opted out on your website can be disabled in Distilled. To learn more about compliance or walk through the setup process, schedule a session with our team below.
Export Lead List
Export segmented lead lists and push into the marketing tools of choice. Distilled gives unlimited access to your whole team so that anyone can view and export lists into any tool, anytime.
Schedule Notifications
Ensure you never miss a lead opportunity with the option to schedule email and Slack notifications based on your preferred cadence.
Frequently Asked Questions.
How does the Lead Data Stream work?
The Lead Data Stream uses a process of matching an anonymous unique identifier with additional data about a person to determine their identity. We collect a unique identifier from website visitors and use an Identity Graph to fill in missing information such as their personal details, workplace, job title, and contact information. Our data is backed by one of the largest data-cops in the United States with over 300+ million unique people-based records.
How do I install the Lead Data Stream pixel?
The Lead Data Stream pixel can be set up on your website similarly to other tags. Refer to this documentation guide for detailed instructions tailored to your website’s CMS.
What is an Identity Graph?
An identity graph is a vast relational database that stores information from various sources pertaining to a specific group of individuals. In our case, the source data is one of the largest data co-ops in the US, consisting of details about US adults, including their contact information, demographic attributes, firmographic attributes, and unique identifiers. These unique identifiers can take the form of encrypted email addresses, device IDs, MAIDs (Mobile Advertising IDs), IP address, HEMs, etc. The identity graph establishes connections between all this information, enabling us to query and determine the identities of your website visitors.
Can Lead Data Stream data append to existing first party data?
Lead Resolution data can be appended and enrich existing first party data sources (Shopify, Klaviyo, Hubspot, Salesforce, etc.) to further enrich customer profiles with additional attributes.
Can the Lead Data Stream count delivered be capped at a certain amount?
At this time, it cannot. This feature is currently in Beta for a few clients and expected to be fully rolled out in Q4 2023.
Is the Lead Data Stream able to be set up or placed to only resolve traffic on certain pages?
Yes, the Lead Data Stream can be set up or placed to only fire on certain pages or landing pages.
What can the Lead Data Stream data be used for?
Lead Data Stream data delivered back to clients can be utilized for any internal or external use case including but not limited to email campaigns, digital advertising campaigns, direct mail campaigns, profile enrichment, and internal analytics.
How can marketing and advertising agencies view Lead Data Stream data for multiple clients?
Agencies that utilize the Lead Data Stream for multiple clients will be able to login to Distilled and partition the resolution data on a pixel by pixel basis. Each individual Lead Data Stream’s data is stored in separate warehouses on the backend. Additionally, Agencies can white-label Distilled and have their clients log in to their own branded account.
Is the Lead Data Stream compliant with current laws and regulations?
Yes, it is legal to use Lead Data Stream data as it falls under First Party Data. First Party Data refers to individuals who have directly interacted with your company, such as by visiting your website. The Lead Data Stream helps you utilize this data effectively. However, it is important to comply with privacy protection laws and handle your first party data responsibly. This includes having a cookie consent banner and clear statement in your website’s privacy policy informing visitors that you collect personal data for marketing purposes. Additionally, you should provide an opt-out mechanism for visitors who wish to remove themselves from your marketing databases if they choose to do so.
What geographic regions does the Identity Graph for the Lead Data Stream pull from?
Currently the Lead Data Stream only resolves traffic in the United States.
Is Lead Data Stream GDPR compliant?
Yes, the Lead Data Stream is GDPR compliant as we do NOT collect or store any data from individuals in the EU. Therefore, the tool only works for those in the United States.
Can I email my website visitors, even if they didn’t ask to be contacted?
Yes, you can email your website visitors; however, it is important to adhere to the regulations set forth by the CAN-SPAM Act, which safeguards individuals from receiving unwanted (spam) emails. Similar to CCPA, CAN-SPAM requires you to provide an option for recipients to opt out of further communications. It is crucial to include an unsubscribe link in your marketing emails and maintain a list of unsubscribed individuals. Many mass email platforms automatically include this option in the footer and maintain a suppression list of those who have unsubscribed.
Is the data resolved through the pixel passed back to any third parties?
None of the pixel data collected and stored in Distilled will be shared with data co-op providers or other third parties. When you connect additional data sources to Distilled, that data also remains securely in your Distilled account and will not be shared with outside parties.
