Untitled Challenge

Add eCommerce functionality that allows customers to purchase pints of ice cream online for delivery.

Helping a local ice creamery sell online during social distancing.

The Comfy Cow is an ice creamery in Louisville, Kentucky that wanted to provide customers with the ability to purchase their famous sweets through the age of social distancing. While they were offering curbside pickup, Comfy Cow wanted customers to have a full online experience with the ice cream delivered straight to the door.

Untitled Approach

Untitled’s challenge was to quickly build eCommerce functionality on the Comfy Cow WordPress website (previously developed by our team) and push orders to the newly developed fulfilment team.

Utilizing WooCommerce, Untitled stood up the newly developed online menu and connected the payment gateway to Stripe for online transactions. Our web design team added the new collections to the homepage, created a “Shop” page, setup the shopping cart systems, and pushed the site live. The Comfy Cow team then made an organic social post on Instagram and Facebook announcing the new online ordering system.


Increase In Unique Page Views


Orders Within First Two Hours


In Ice-Cream Sales Within First Two Hours

Client Outcome

Within the hour, Comfy Cows unique page views skyrocketed to 1,241 and over the course of 2 hours saw 14 orders, accounting for just under $300 in revenue. Their team needed to initially pull down the new functionality in order build internal systems to handle the volume, but then quickly reposted to capitalize on eCommerce functionality long-term.

About Untitled

At Untitled we use first-party and third-party data to arrive at an unbiased opinion of who your ideal customer is, and work with you to identify the optimal way of reaching them. In an age where data reigns supreme, we ensure our clients have an advantage. We read and interpret your data to inform better advertising, digital marketing and business decisions.

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