Increase awareness to a wider audience of sports enthusiasts and grow platform registrations.
Helping a sports data-analytics platform uncover more enthusiasts.
Our client, a sports-analytics platform, provides predictive and prescriptive analytics tools that can accurately handicap the strengths and weaknesses of every team. Clients like the NFL and NCAA use their fully automated subscription-based platform for advanced weekly analysis and predictions to media, coaches, pro gamblers, and sports enthusiasts alike.
Using our data-driven approach, Untitled went through the client’s historical subscription data and created hyper-targeted and lookalike audience segments specific to the platform.
This targeting method, unique to our client, allowed Untitled to adjust weekly campaigns in real-time and uncover additional audience segments in other platforms to expanded their outreach. This multi-channel approach engaged the right audience to increase overall registrations.
Untitled created an entirely new funnel for conversions through multiple media channels. Our team increased conversion rates from 0.5% to 8.86% thus decreasing cost per conversion from $150 to $35. We secured over 3,000 new registrants in a 2-month period, a 300% increase over the previous 2-months.
At Untitled we use first-party and third-party data to arrive at an unbiased opinion of who your ideal customer is, and work with you to identify the optimal way of reaching them. In an age where data reigns supreme, we ensure our clients have an advantage. We read and interpret your data to inform better advertising, digital marketing and business decisions.