Untitled Challenge

Client was previously averaging a 0.96X return on ad spend (ROAS) across Facebook & Instagram campaigns. The client came to us to see if we could increase overall ROAS.

Utilizing consumer data to achieve a 10x ROAS for a sustainable fashion brand.

Anchal Project is a nonprofit social enterprise that addresses the exploitation of women around the world by using design thinking to create employment opportunities, products, and markets that support empowerment. They offer artisan-crafted goods on their online store to support this initiative.

Anchal found themselves looking for a marketing partner that was rooted in transparency, efficiency, and profitability. They decided to test if an objective data-driven digital marketing approach could provide value to them.

Untitled Approach

Untitled’s challenge was to execute a two week marketing sprint, proving to the client that a data-driven advertising approach would yield a better ROAS than their previous marketing efforts. Untitled built out a total of eight custom audiences and lookalike audiences from historic customer data to utilize in advertising campaigns across Facebook and Instagram.

Additionally, we analyzed four years worth of transactional data to create a hyper-targeted campaign approach derived from the client’s first-party consumer insights.


Of revenue off spending $566 in ad spend


Total ROAS


Increase from previous average ROAS

Client Outcome

After the conclusion of our two-week marketing sprint, Untitled spent a total of $566.38 across Facebook & Instagram ad campaigns that directly resulted in $5,815.26 of revenue for the client, thus achieving a 10.27x ROAS. Through the use of proven data-driven strategies and tactics, our team was able to increase our client’s previous average ROAS by 970%.

About Untitled

At Untitled we use first-party and third-party data to arrive at an unbiased opinion of who your ideal customer is, and work with you to identify the optimal way of reaching them. In an age where data reigns supreme, we ensure our clients have an advantage. We read and interpret your data to inform better advertising, digital marketing and business decisions.

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anchal project