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Frequently Asked Questions.

General FAQs

What aspects of Distilled are managed by the Untitled team?

The Untitled Team deploys and manages the full data infrastructure, including integrations, transformations, and data warehouse. If selected, Untitled will also build and implement business intelligence dashboards and machine learning models. Untitled is responsible for troubleshooting and correcting any breakages in the data infrastructure as well as service outages. Untitled will inform users regarding unscheduled and scheduled service outages due to maintenance, troubleshooting, disruptions or as otherwise necessary. Untitled is also responsible for the continuous improvement and development of Distilled’s data infrastructure as technologies evolve. A dedicated Account Manager is available for additional support regarding the following:

  • User enablement & technical support
  • Requests to implement Distilled add ons, including but not limited to:
    • Custom Data Source Integration
    • New or Modified Dashboards 
    • Custom ML Models
  • Distilled maintenance and troubleshooting
  • Ongoing support and continued improvement


The Untitled Support Team will respond to requests within 24 hours, Monday-Friday, 9am-5pm EST.

What do the Standard Source transformation packages include?

When connecting a standard data source, Distilled will transform the raw data into a clean and normalized schema structure, prepped for analysis.

What do the Rapid Source transformation packages include?

When connecting an advanced data source, Distilled will transform the standard objects, fields, and logic of each source into clear, comprehensive tables that power your reports, visualizations and dashboards. Raw data is also available alongside your transformed data.

What is the process to connect a data source that is not included in the supported source list?

The Untitled Team can build unique connectors through a number of ways, with the most common being an available API integration, a scheduled file drop, or building a custom connection. Through a streamlined R&D process, our team will help to identify the most optimal integration method given the source type.

Do we continue to own our data?

Although we provide you with a cloud data warehouse and infrastructure, you’ll continue to own your data. Should you decide to transition away from Distilled, your data goes with you.

How can we access the analysis-ready data?

Distilled generates connection credentials from your managed warehouse that you can plug into the BI or analytics tool of choice. Once your warehouse is connected to your destination tool, you can view and work with all of your data from one location.

How do the warehouse credentials work?

The warehouse connection credentials serve as the keys to securely access your data and can be found within your Distilled account. Instructions on how to input the connection string into each individual BI and analytics tool are also available, including but not limited to Sisense, PowerBI, Tableau, Looker, Python, Jupyter, dbt, and Sagemaker.

What if we do not have an existing BI tool or analytics team in house?

For those that do not have a BI tool or analytics team in house but want insights out of your data, we offer custom solutions to serve any reporting and analysis objectives. We can cover all your dashboard needs, built and supported by our team of data experts.

How frequently does the data sync and update in Distilled?

By default, syncs are scheduled daily. A source’s sync frequency can be modified if needed, ranging from every 5 minutes to once a week. First-time connections may be slightly delayed if a large amount of historical data is also pulled through.

How does Untitled approach data governance within the data warehouse?

Each Distilled account is built on an entirely unique, private cloud infrastructure – the most secure and robust architectural pattern available on the cloud today. Through Distilled, your organization gains best practice data storage and management with all files backed up by the cloud for increased agility, top security and resilience, scalable storage, and real time computing.

Can my team work with raw data directly in the warehouse?

To provide optimal security and quality assurance, access to data directly within the warehouse is currently unavailable. The warehouse credentials provide full access to the database when connected to any BI or analytics tool.

What happens if we want to break away from Distilled?

Distilled is designed with modular architecture for straightforward break-away capability of your Distilled AWS account, to include data warehouse, AWS logs, and any connections your team installed to the warehouse. Should you choose to cancel, a transfer is available to migrate your AWS account, warehouse, logs, and data from Distilled to your in-house environment. The transfer fee will vary based on the amount of data required for migration and the destination of the transfer.

What support is available should I need technical assistance?

Please contact your Account Manager via email or within Distilled should you need assistance, and they will respond within 24 hours, Monday through Friday, 9am-5pm EST.

Lead Data Stream FAQs

How does the Lead Data Stream work?

The Lead Data Stream uses a process of matching an anonymous unique identifier with additional data about a person to determine their identity. We collect a unique identifier from website visitors and use an Identity Graph to fill in missing information such as their personal details, workplace, job title, and contact information. Our data is backed by one of the largest data-cops in the United States with over 300+ million unique people-based records.

How do I install the Lead Data Stream pixel?

The Lead Data Stream pixel can be set up on your website similarly to other tags. Refer to this documentation guide for detailed instructions tailored to your website’s CMS.

What is an Identity Graph?

An identity graph is a vast relational database that stores information from various sources pertaining to a specific group of individuals. In our case, the source data is one of the largest data co-ops in the US, consisting of details about US adults, including their contact information, demographic attributes, firmographic attributes, and unique identifiers. These unique identifiers can take the form of encrypted email addresses, device IDs, MAIDs (Mobile Advertising IDs), IP address, HEMs, etc. The identity graph establishes connections between all this information, enabling us to query and determine the identities of your website visitors.

Can Lead Data Stream data append to existing first party data?

Lead Resolution data can be appended and enrich existing first party data sources (Shopify, Klaviyo, Hubspot, Salesforce, etc.) to further enrich customer profiles with additional attributes.

Can the Lead Data Stream count delivered be capped at a certain amount?

At this time, it cannot. This feature is currently in Beta for a few clients and expected to be fully rolled out in Q4 2023.

Is the Lead Data Stream able to be set up or placed to only resolve traffic on certain pages?

Yes, the Lead Data Stream can be set up or placed to only fire on certain pages or landing pages.

What can the Lead Data Stream data be used for?

Lead Data Stream data delivered back to clients can be utilized for any internal or external use case including but not limited to email campaigns, digital advertising campaigns, direct mail campaigns, profile enrichment, and internal analytics.

How can marketing and advertising agencies view Lead Data Stream data for multiple clients?

Agencies that utilize the Lead Data Stream for multiple clients will be able to login to Distilled and partition the resolution data on a pixel by pixel basis. Each individual Lead Data Stream’s data is stored in separate warehouses on the backend. Additionally, Agencies can white-label Distilled and have their clients log in to their own branded account.

Is the Lead Data Stream compliant with current laws and regulations?

Yes, it is legal to use Lead Data Stream data as it falls under First Party Data. First Party Data refers to individuals who have directly interacted with your company, such as by visiting your website. The Lead Data Stream helps you utilize this data effectively. However, it is important to comply with privacy protection laws and handle your first party data responsibly. This includes having a cookie consent banner and clear statement in your website’s privacy policy informing visitors that you collect personal data for marketing purposes. Additionally, you should provide an opt-out mechanism for visitors who wish to remove themselves from your marketing databases if they choose to do so.

What geographic regions does the Identity Graph for the Lead Data Stream pull from?

Currently the Lead Data Stream only resolves traffic in the United States.

Is Lead Data Stream GDPR compliant?

Yes, the Lead Data Stream is GDPR compliant as we do NOT collect or store any data from individuals in the EU. Therefore, the tool only works for those in the United States.

Can I email my website visitors, even if they didn’t ask to be contacted?

Yes, you can email your website visitors; however, it is important to adhere to the regulations set forth by the CAN-SPAM Act, which safeguards individuals from receiving unwanted (spam) emails. Similar to CCPA, CAN-SPAM requires you to provide an option for recipients to opt out of further communications. It is crucial to include an unsubscribe link in your marketing emails and maintain a list of unsubscribed individuals. Many mass email platforms automatically include this option in the footer and maintain a suppression list of those who have unsubscribed.

Is the data resolved through the pixel passed back to any third parties?

None of the pixel data collected and stored in Distilled will be shared with data co-op providers or other third parties. When you connect additional data sources to Distilled, that data also remains securely in your Distilled account and will not be shared with outside parties.

Start understanding, enriching and activating on your data in 15-minutes. Let’s get you started.
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Start understanding, enriching and activating on your data in 15-minutes. Let’s get you started.
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