Twitter to Wall Street.
Untitled was hired by an agency representing Papa John’s Pizza to run a sentiment analysis on Twitter users to determine how online consumer behavior influences the overall stock price.
The ask was straightforward: how do new brand ambassadors hired by the organization influence consumer sentiment on Twitter and how does that translate to their overall stock price?
Untitled built as dashboard that pulled live Tweets against their stock ticker using an open API from Yahoo Finanace and Bloomberg.