Deploying a modern data stack for rapid marketing and customer insights

Delta Dental of Kentucky has launched several successful brands with the help of our technology and data analytics team. However, with a legacy on-premise server and multiple data sources, marketing optimization was difficult.

We helped connect several disparate data sources into one clearly accessible and actionable customer data pipeline and provided a BI solution that provided insights to all levels of the organization.

Data Sources Used:

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Tools Utilized:

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Client Outcome

After deploying a modern data foundation with Untitled, the DDKY marketing team was able to utilize the data insights from their new PowerBI dashboard to make better decisions. They experienced a 30-day sales uptick of 460% for Game On Mouthguards after utilizing engagement data from newly created customer pipeline.

About Untitled

Enabling Everyone to Use the Power of Data.
Untitled gives clients a competitive advantage by building impactful data infrastructure, resulting in faster time to insight, decreased operating costs, increased revenue and advanced ML and AI capabilities.

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