Last year, Untitled outlined the upcoming buzzwords within the marketing space. With 2019 coming to a close, our team wanted to create another list, this time focused on the top 10 digital marketing buzzwords for 2020.
There is no better time to start preparing for Q1 than in the midst of the holiday season. With that in mind, here is our list for the marketing buzzwords you’ll need to know this upcoming year.
#1. GOTV Campaigns
It’s no surprise that 2020 will be filled with headlines regarding the upcoming election. For marketers, however, GOTV will be the main point of discussion. GOTV stands for “Get Out The Vote.” A simple concept that has been around for decades, GOTV will be the main buzzword ringing in every political advertiser’s ear this year.
#2. Geo-Based Advertising
Geo-based advertising will be a major topic of discussion in 2020. As political campaigns gear up to start utilizing the tech more effectively, geo-based advertising will become even more mainstream in the public discourse.
Some geo-based technologies pull device IDs seen in a specific location at a specific time and buckets that audience for a marketing campaign at a later date. Make sure your team is up-to-date on geo-based tech!
#3. Multi-touch Attribution
Multi-touch attribution is the idea of understanding the value of each customer touchpoint that lead to a conversion. In other words, segmenting your marketing stack appropriately to understand the channel that is producing conversions. There are a lot of great platforms that help with this process – one of them being Segment.
#4. Gamification Ads
Gamification ads are becoming extremely relevant. It’s very apparent that gamified ads have much higher engagement with users. Gamification is the use of game mechanics in a non gaming context to entice users. Advertisers are now utilizing gamification on ads to increase conversions and overall ROI.
#5. Account Based Marketing
Account Based Marketing (ABM) is treating a large business or organization as one account, rather than targeting multiple individuals. Over the past few years, Account Based Marketing has been one of the premier buzzwords in advertising lingo, and we don’t believe it’s slowing down anytime soon.
#6. Data-Driven Marketing
Untitled prides itself as a data-driven decision-making company, helping organizations remove subjectivity and make all decisions as objective as possible through the use of data. This fits perfectly into the discussion of data-driven marketing, a core component of data-driven decision making.
Organizations actively using data have, on average, 50% higher revenue growth. Data-driven marketing is a service offering at Untitled. Check out our services page for more details.
#7. CRM Advertising
A very related buzzword to data-driven marketing is CRM advertising. CRM advertising is an offshoot of data-driven marketing, utilizing the customer information within your CRM to target users on platforms like Facebook, Google and others.
Expanding on CRM advertising, Untitled typically uses data analytics to inform all marketing campaigns. Use your data to inform decision making in 2020!
#8. Vanity Metrics
Vanity metrics are outdated measurements used by many companies. As marketing attribution is becoming increasingly easier to understand through the setup of different data systems, metrics like CTR, engagement, impressions delivered, etc. are falling into the vanity metrics classification. Businesses are more interested in how marketing dollars spent improved overall revenue, not clicks.
Don’t be mislead by vanity metrics! Make sure you have the data resources available to empower your organization.
#9. Lookalike Audiences
Lookalike audiences are an effective way to target new users who look similar to your current or historical customers. More and more marketers are utilizing lookalike audiences, increasing the conversation around the strategy. With the proper segmentation and marketing channel, lookalike audiences are a very powerful tool.
#10. Influencer Marketing
The last buzzword to make our list: influencer marketing. The term is being thrown around a lot at marketing meetings across the country and yet, most agencies are still trying to wrap their head around it. Influencer marketing is the idea of using popular or famous individuals’ social channels to promote your product or service. While influencer marketing is more than likely a very viable marketing channel, understanding the limitations and data gaps is imperative before starting a campaign.
Be sure you have the ability to track the performance via UTM codes, discount codes and more before pursuing an influencer marketing strategy.
With companies and customers creating more and more data every day, learning how to understand what it’s saying is crucial to success. That’s exactly why we outlined our top 10 digital marketing buzzwords for 2020.
If you or your company is interested in learning more about Untitled Firm, please get in contact with us today. Our team is ready to activate data strategies and create value for your organization.