It’s hard to believe that 2018 is almost over. With the holiday season right around the corner, retail companies are ramping up their digital spend in accordance to consumer buying habits and, of course, closing out Q4.
However, there is no better time to start preparing for the next cycle of sales than in the midst of Christmas spending. With that type of preparation in mind, here are our top 10 digital marketing buzzwords you need to know for 2019.
1. Data Driven Marketing
It’s what we do at Untitled and it’s the future of online marketing efforts. Data driven marketing is the idea of utilizing customer data to create one-to-one marketing campaigns. With proper data analysis, understanding who your real customers are allows for better advertising initiatives on all marketing fronts.
Learn more about Untitled’s data driven marketing.
2. Machine Learning
It’s about as big as the word ‘cryptocurrency’ and it’s not going anywhere. Machine Learning is a subfield of artificial intelligence that utilizes statistical techniques to give computer systems the ability to “learn” from data sets – hence, Machine Learning.
While a lot of companies say it, not many are doing it or could be doing it more effectively. With machine learning platforms becoming commoditized, 2019 could become the year it actually becomes utilized in its full potential.
3. UTM Codes
UTM Codes have been around for years. If you’re not familiar, a UTM code is a simple code that you can attach to a custom URL in order to track a source, medium, and campaign name. UTMs are an important way to understand if an advertisement is working and driving the proper amount of traffic. Marketers are relying heavily on UTM Codes, and with more sophisticated platforms on the rise, expect to hear it more often in 2019.
4. Big Data
Everyone is talking about big data. Big data usually includes the use of predictive analytics and descriptive analytics on a set, or certain other advanced data analytics methods that extract value from data.
The term is thrown around often, but many companies are struggling to find value creation methods from collected information. At Untitled, we’re creating success stories for our clients by utilizing data sets. Find out more information about Untitled’s services.
5. Addressable TV
TV is becoming more advanced with the introduction of smart televisions and streaming devices like Apple TV and Amazon Fire. Addressable TV is the idea of targeting an end user at a physical address (addressable) on their TV.
Addressable TV allows for marketers to utilize data targeting methods in order to create a more advanced solution for media buyers. Most of the major satellite and broadcast television companies are now offering Addressable TV, so expect to hear more about it in the near future.
6. Account-Based Marketing
Account-Based Marketing (ABM) is the idea of treating a large business or organization as one singular account. ABM has become a major buzzword in recent years and continues to carry over into 2019.
Many companies have thrown their hat into the ABM game, specifically by utilizing technologies like IP Targeting and geo-fencing.
7. Intelligent Optimization
Intelligent optimization is the idea of optimizing your site in order to create the most value for and from users. intelligent optimization allows for a business to get ready for data driven marketing solutions in the future.
Going way beyond on-site tactics like SEO auditing, intelligent optimization is an idea that gets your company ready for national scale data driven marketing campaigns. Learn more about how Untitled is helping clients with intelligent optimization.
8. Marketing Automation
Marketing automation is just what is sounds like: automating your marketing campaign efforts. Marketing automation is one of the key components of intelligent optimization – spend less time launching campaigns and automate them to create dynamic solutions for end users.
Blockchain became a household name in late 2017 with the major runup of the cryptocurrency market. However, blockchain has many other practical applications, one of them being digital marketing.
Blockchain can allow for transparency in digital advertising, meaning that in 2019, you could see a big shakeup in digital marketing efforts. Companies like the Brave Browser are designed to limit ad tracking in the form of cookies. With a steady and growing user base, things could get interesting this upcoming year.
The last buzzword on the list is one marketers have been using for years, but is still applicable today: omnichannel. Taking an omnichannel approach just means you are creating a seamless experience for your customers through every channel or device. In other words, you’re meeting your customers in a physical store, a website, a mobile website and possibly an app.
Omnichannel approaches make sure you’re covering all bases when it comes to user engagement. With this also comes an incredible amount of data, allowing your company to now participate in data driven marketing strategies.
Marketing is adapting to the ever growing digital market, as it has been for the last 20 years. However, with companies and customers creating more data, learning how to understand what your data is saying is crucial to success in 2019.
If you or your company is interested in learning more about Untitled Firm, please get in contact with us today. Our team is ready to activate on data strategies and create value for your organization.