This article was written by the Untitled team and published on Hightouch’s blog.
Reverse ETL is an emerging category in the modern data stack space. Learn how you can eliminate data silos, operationalize your data, and automate your data integration processes.
The modern data stack has democratized access to data for everyone within an organization. At the core of the modern data stack lies the data warehouse. The benefits of a data warehouse are vast, with the goal of getting all data from across your business into a single place to remove data silos. Ironically, this means that the data warehouse itself has become a data silo: anyone who is not a technical user is limited to the dashboards and reporting that have been created for them and often don’t get used. So how do we solve this issue and unlock the data warehouse from being a data silo?