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Katie here! Enneagram type 3, rec league kickball champion, lover of the Oxford comma, and now a proud member of the Untitled team! I am so happy to be sitting here writing to you all as the new Digital Account Manager.

I graduated from the University of Louisville in 2016 with a BA in Communication and a minor in International Business. Post college, I decided to pursue a marketing and business development career.

My first encounter with Untitled was actually as a client. I was in charge of running a marketing department for a new prototype in the Louisville market. It quickly became apparent that we needed to begin leveraging technology to improve customer experience, establish target audiences, drive client growth, and meet loyalty goals (AKA increase sales).

katie van zant

Coming from a background rooted in strategy and business development, the technical aspect of what needed to be done was really intimidating to be honest. Marketing and tech had always lived in very separate worlds for my professional experience. Untitled was able to walk me through each step of the process and make the transition smooth and enjoyable. I loved working with them.

I was confident that I wanted to be a part of what they were doing. I found a passion for bridging the gap between traditional marketing and data-driven decision making after learning first hand how marketing is increasingly powered by technology and the digital landscape. My hope is that I can help other companies make the transition to more informed, objective, data-driven decisions.

Want to talk digital marketing? Let’s grab a beer and chat. I would love to meet you!

Katie Paas

Author Katie Paas

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