The Lead Data Stream pixel is a concise code that identifies website visitors. By adding this pixel, you can collect user data, enhance marketing strategies, and boost store performance. This guide provides a step-by-step installation process.
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General Installation
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Copy the pixel provided by your Distilled account or customer success manager.
- Copy and paste it in the code of every page of your website, immediately after the <head> element.
- Allow 24 hours for the pixel to gather data on your visitors
- Log in to your Distilled account and go to the Enrich page
- Filter and export the visitor resolutions
Shopify Installation
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Copy the pixel provided by your Distilled account or customer success manager.
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Go to Shopify’s website (www.shopify.com) and log in to your store’s admin panel.
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From your Shopify admin dashboard, click on “Online Store” located on the left-hand side menu.
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In the Online Store section, select “Themes” to view your current theme and customize it.
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In the Themes section, locate and click on the “Actions” button.
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From the dropdown menu, select “Edit code”
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Find the theme.liquid file (under Layout)
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In your theme.liquid file, identify the opening <head> section of your code.
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Paste the pixel code you copied in Step 1 on the line directly BELOW the <head> tag
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After pasting the pixel code, click on the “Save” button at the top right corner of the page.
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Make sure your theme is “Published” and set to “Live” before your exit.
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Allow 24 hours for the pixel to gather data on your visitors
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Log in to your Distilled account and go to the Enrich page
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Filter and export the visitor resolutions
Google Tag Manager Installation
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Copy the pixel provided by your Distilled account or customer success manager.
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Open your Google Tag Manager account and container.
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Click “New Tag”
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Name your tag “Lead Data Stream”
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Click the “Tag Configuration” box and select “Custom HTML”
- Paste the pixel code you copied in Step 1 within the HTML Box
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Click into the “Triggering” box
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Click “All Pages” in order for the pixel to fire on all pages. If you’d like the pixel to fire on specific pages, create a new Tag Configuration by clicking the + button
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Click “Save” in the top right corner of the page
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Once you’ve finished the above steps, you will need to Publish your changes. Click the “Submit” button in the top right corner of the page
- Add your version name and click “Publish” in the top right corner
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Allow 24 hours for the pixel to gather data on your visitors
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Log in to your Distilled account and go to the Enrich page
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Filter and export the visitor resolutions
Congratulations! You have successfully installed the Lead Data Stream pixel on your website. Now, you can resolve and analyze hidden visitors, helping you make data-driven decisions to optimize your website’s performance and marketing strategies.
Visitor data is updated daily, so remember to regularly check your Distilled account to identify opportunities for growth.
