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The Distilled Audience Builder allows you to classify and filter your resolved leads based on demographic and firmographic attributes and then save those filter settings to the Audience Library for ongoing use.

With the ability to apply advanced filters to lead lists, you can strategically sort leads based on specific requirements, leading to more targeted and effective campaigns. Save your filter settings to the Audience Library for ongoing efficiency, and easily access and reuse each saved configuration.

Follow the step-by-step guide below to get started!

Log into Distilled

  1. Log into Distilled and navigate to the Enrich page to view the Resolution table

  1. Select the Filters dropdown on the right to view all available filter settings.

  • Pixel Filtering: If you have installed multiple LDS pixels across different websites, you can select one or multiple pixels to view and sort results based on the website users visited.

  • Source Filtering: Connect your Shopify or Hubspot account to identify website visitors that currently match with an existing customer ID in these applications. Exclude matches to view net new leads or only include matches to build lists for targeting repeat customers.

  • Seniority Level Filtering for B2B: Build audiences based on specific seniority levels, ensuring that your marketing and sales efforts are directed towards the most relevant prospects. This filter setting is only applicable to the B2B list.

  • Age Range Filtering for B2C: Customize your target audience by filtering leads based on age ranges, enabling you to create campaigns that resonate with specific age groups. This filter setting is only applicable to the B2C list.

  • Gender Filtering for B2C: Segment lists based on gender to fine-tune your marketing efforts to better align with the preferences and characteristics of your target audience. This filter setting is only applicable to the B2C list.

  • Date Range Filtering: Build and sort audiences based on the specific date or period of time they visited your website.

  1. Once you have selected all desired filters, click “Apply filters” to generate your segmented list. You can now either save the current filter settings to the Audience Library or Export lists as a CSV.
  2. To save filter settings for repeated use, select the Save current filters button on the top right side of the page.
  3. You will then be asked to name your new audience.

  1. Once saved, you can either Export your audience for immediate use or visit the Audience Library to view all saved lists.

Managing your Audience Library

Build and save unlimited audiences to your library to access and reuse. Multiple team members can access saved audiences, ensuring that everyone is working with the same set of filters and criteria.

  • Saving audiences allows you to avoid recreating filters and configurations each time you need to target a specific group of leads. Saved audiences can also serve as a historical record of past campaigns, making it easier to track changes in audience criteria over time

To view a snapshot of the applied filters for a saved audience, select the purple Filters button:

  • To access and export a saved audience, select the View audience button.

Congratulations! You have now successfully built and saved your first audience to the Audience Library. You can now explore, build, and manage your resolution data with greater precision and efficiency. If you have any questions about the Audience Builder or would like support, please contact your Account Manager.

Emma Hixson

Author Emma Hixson

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