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Gradatim ferociter. Step by step, ferociously.

Jeff Bezos

Gradatim ferociter.

We love this quote so much that one of our team members, Aaron Peabody, has it tattooed on his bicep. The origins of this quote come from Jeff Bezos, founder of Blue-Origin and most famously Amazon.

Found within their coat of arms, Bezos says that’s his approach to spaceflight. “If you’re building a flying vehicle, you can’t cut any corners. If you do, it’s going to be [just] an illusion that it’s going to make it faster. … You have to do it step by step, but you do want to do it ferociously.”

Kramer Caswell

Author Kramer Caswell

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