eric bickel at Untitled

Encourage All To Innovate.

Our aim is to merge the worlds of business and technology by creating access and encouraging everyone to innovate.

Work at UntitledWhy the name Untitled?

Encourage All To Innovate.

Our aim is to merge the worlds of business and technology by creating access and encouraging everyone to innovate.

Work at UntitledWhy the name Untitled?
eric bickel at Untitled
untitled firm founders

Our History.

Founded in 2018 and based in Louisville, KY, Untitled came to be when our three founders realized there was a better way to make an impact with data and technology.

After spending a few years in AdTech and seeing data projects leaving clients wanting more, they decided to venture out on their own to start something new. For them, that meant a company that would strive to innovate both in how they operated internally and how they took care of clients externally. All while making sure, data and innovation were at the core of everything they did.

untitled firm startup
untitled firm founders

Founded in 2018

Our History.

Founded in 2018 and based in Louisville, KY, Untitled came to be when our three founders realized there was a better way to make an impact with data and technology.

After spending a few years in AdTech and seeing data projects leaving clients wanting more, they decided to venture out on their own to start something new. For them, that meant a company that would strive to innovate both in how they operated internally and how they took care of clients externally. All while making sure, data and innovation were at the core of everything they did.

Our Mission

To help organizations innovate by combining data, technology and offbeat expertise and providing proper access and knowledge so they can analyze, strategize and get stuff done.

Meet the Team.

Our team is composed of people with a variety of interests and a wealth of knowledge. We strive to think differently, challenge norms and ask “why?” in order to make sure we find a solution to any and all problems and issues that arise.

aaron peabody

Aaron Peabody

Co-Founder & CEO

Aaron Peabody specializes in the data element of Untitled’s business and leads the technical staff. His professional background has been predominantly comprised of technology startups and scale-ups, bringing an entrepreneurial edge and diverse tech stack to the Untitled team.

Aaron has worked as a data strategist and integrations expert in a wide variety of industries. In former roles, he built data models for Fortune 100 companies to help guide decision making for some of the largest marketing budgets in the world. His unique experience gives him a large toolbox of skill sets to amplify a client’s data activation strategies.

At any given time, Aaron is working through two to three science fiction books. If he’s not reading or working, you’ll find him at a local coffee shop or brewery with his pup Piper.

connor gaffney

Connor Gaffney

Co-Founder & Chief Operating Officer

Connor Gaffney graduated with Bachelors of Business Administration from Laurentian University in Ontario, Canada. Experienced in data analytics and data storytelling, he is able to create new value from clients’ customer information and identify new opportunities for any company.

His professional history has focused on managing and working in teams that built custom business models for Fortune 500 companies. He ensures operations flow smoothly within the company and that maximum value is generated for each client.

kramer caswell

Kramer Caswell

Co-Founder & Head of Product

Kramer Caswell brings an expertise in product and marketing to the Untitled team. Kramer has over 6 years experience in building/executing technology products and executing marketing campaigns with detailed knowledge of major ad platforms. Additionally, he holds significant UX/UI expertise, including optimizing customer data pipelines.

Kramer leads Untitled product initiatives, supporting multi-functional teams across the company.

ellen stubbs

Ellen Stubbs

Chief Revenue Officer

Ellen Stubbs is an experienced entrepreneur with 15 years of sales and marketing leadership, specializing in recruiting and leading aggressive sales efforts for scaling startups.

Most recently, Ellen was a founding leadership member of higher ed martech firm, taking the organization from $1-$8M in 3 years. Additionally, Ellen was recognized in the 2016 Business First 40U40 and serves as a UofL female-founder mentor.

Andrew Wyllie

Chief Technology Officer

As an engineering leader with 30+ years of experience, Andrew has worked extensively with engineering teams in startups helping to implement cloud technologies. His work primarily focuses on building secure, robust, and highly scalable infrastructure, using event-based or "serverless" architectures and pay-as-you-go managed services.

Andrew also specializes in evaluating and implementing cutting edge technologies including machine learning frameworks, serverless frameworks and NoSQL databases.

eric bickel

Eric Bickel

VP of Analytics

Eric Bickel is the VP of Analytics at Untitled, bringing with him a wealth of industry knowledge and experience. Prior to joining Untitled, Eric served as the Director of Data Science at Papa John’s, working with data engineers and data scientists to design and deploy assets to help sell pizza more efficiently and effectively.

Before his pizza days, he worked at Brown-Forman as Manager of Data Science where he developed price elasticity models to drive a revenue management platform.

dan robbins

Dan Robbins

VP of BI & Data Strategy

Dan Robbins currently serves as VP of Business Intelligence & Data Strategy at Untitled. Dan has an extensive background in business intelligence and advanced analytics, having worked within multi-national corporations, management consultancies, and startup environments throughout his career. Most recently, Dan served as Senior Director, Commercial Analytics & Data Strategy at Provi, during which he was responsible for leading the comprehensive strategy and roadmap for Provi’s data product and data commercialization efforts. Prior to his time at Provi, Dan spent 6 years at Brown-Forman as a member of their global advanced analytics leadership team, during which he co-led the development of their advanced analytics and data science organization, having grown the team five-fold over the course of 6 years. In addition, Dan spent the formative years of his career as a data scientist at a Fortune 50 healthcare insurance company and a boutique healthcare analytics management consultancy.

Dan holds bachelor’s degrees in International Economics & French and Political Science from the University of Kentucky, and graduate degrees in public policy and economics from Vanderbilt University and Johns Hopkins University, respectively. He currently resides in Louisville, Kentucky with his wife - Emily, two kids - Jonah & Lenna, and dog - Charlie.

kevin malloy

Kevin Malloy

DevOps Engineer

Bryce Broughton

Bryce Broughton

R&D Solutions Architect

Bryce Broughton is our R&D Solutions Architect at Untitled. Bryce studied mathematics at the University of Southern Indiana and then continued her education at Saint Louis University, where she graduated with her MS in Health Data Science.

Originally, Bryce wanted to be an actuary, but that changed when she took a time series and regression course. She was fascinated by the art of perfecting a predictive model and knew she wanted to make a career out of modeling and analytics.

nate lane

Nate Lane

Full-Stack Web Engineer

With a wealth of experience in both development and design, Nate brings a multi-faceted skillset to the team. He is a constant learner and collaborative problem-solver, always looking for ways to improve products, projects, and systems by harnessing the power of the team at Untitled.
Adriana Ontiveros

Adriana Ontiveros

Data Scientist

Adriana Ontiveros studied Biomedical Engineering at the University of Monterrey and a Graduate Certificate in Data Science at the University of Louisville. She is completing her Master’s Degree in Computer Science next summer.

She is a data-driven person and is passionate about Data Science and Data Analytics, and enjoys making recommendations based on data. In her free time, you will find her practicing yoga or rowing.

alex hamilton

Alex Hamilton

Web Developer

alex scott

Alex Scott

Junior Data Analyst

Brooklyn Clark

Software Engineer

Matt Parrott

Matt Parrott

Senior Database Engineer

Caroline Tomasik

Data Scientist

Adrian Wyllie

Software Engineer

sean baker

Sean Baker

VP of CPG Partnerships

katie van zant

Kate Paas

Strategic Partnerships Director

Kate Paas brings a background in facilitating modern data stack projects from concept to implementation to achieve transformations within the business. Having worked in digital strategy and analysis for almost 8 years, she is passionate about the value the modern data stack creates for organizations of all sizes.

As Strategic Partnerships Director, Kate spearheads the cultivation and growth of relationships with preferred technology partners that help give our clients a competitive advantage through the modern data infrastructure, resulting in faster time to insight, decreased operating costs, increased revenue and advanced ML and AI capabilities.

ellie puckett

Ellie Puckett

Strategic Partnerships Director

Ellie Puckett is an experienced entrepreneur and startup expert. With 10 years of experience helping small businesses start and grow, she has played a wide variety of roles, from consultant to operations, to partnerships.

Previously, Ellie served as Deputy Executive Director of the Kentucky Cabinet for Economic Development leading the KY Innovation and entrepreneurship office. She’s coached hundreds of startup founders, ran a tech accelerator, was a founder in a Space Tech business and owns a video production company with her husband.

Rose Twagiramariya

Rose Twagiramariya

Sales Operations Manager

Rose Twagiramariya is an accomplished professional with extensive experience and finely honed abilities in project and program management, specifically with regards human capital development. Her expertise includes successfully identifying corporate training needs, creating learning programs, and implementing e-learning strategies.

Rose recently served as a global program lead within the Training and Development department and Rwanda Training Lead at the One Acre Fund. Rose holds bachelor’s degrees in Sociology and Public relations from Western Kentucky University and a MA in Public Diplomacy from the University of Southern California.

maggie little

Maggie Little

Account Manager

emma hixson

Emma Hixson

Account Manager

Morgan Kemmeling

Morgan Kemmeling

Account Manager

jamie smither

Jamie Smither

Project Manager

With a background in both data analytics and project management, Jamie is excited to join the growing Untitled team as a Project Manager. Jamie was born and raised here in Louisville and studied Finance and Economics at the University of Kentucky.

In her free time Jamie enjoys reading, running, and spending time with her family.

ashley roberts

Ashley Roberts

Project Manager

steve huey lousville

Steve Huey

Chairman of the Board

Steve’s passion is integrating cutting-edge technologies into already existing markets that desperately need them. Most recently Steve was the co-founder and CEO of Capture Higher Ed, an industry-leading technology firm that provides predictive modeling and marketing automation software to university recruitment offices.

Featured in Forbes’ Built to Sell and 2018 Kentucky Mentor of the Year, Steve is also a part of the prestigious Endeavour Entrepreneur network honoring high-impact entrepreneurs across the world.

In the few hours when he’s not mentoring, speaking or investing, you can probably find Steve geeking out on business-books or manning his Playstation.

john shumate

John Shumate

Board Member

John is Founder & CEO of Venture First, a venture-focused financial services group providing deal structuring, M&A and capital raise advice, fractional CFO services, and an array of equity and derivative valuation. He is General Partner in Whiskey Capital Finance Co., a debt fund lending to the craft American whiskey market; Strike Ventures, a tech- and data-focused venture equity fund; as well as a variety of niche funds, investments, and special purpose vehicles delivering asymmetric returns. John has served as an advisor to and a board member of several non-profit groups, including the Leukemia & Lymphoma Society, the James Graham Brown Cancer Center, the National Stem Cell Foundation, the Speed Art Museum, and St. Francis School.
mark craine

Mark Crane

Board Member

Mark’s work has connected him to 200+ high net worth individuals, family offices, and venture funds that seek alternative investments. Mark co-founded and serves in the General Partner for several funds, including Sequel Fund, DF Distressed Real Estate Fund, Mass Self Storage Fund, and Strike Ventures Fund.

Mark graduated with Highest Distinction from Purdue’s Engineering School, and is a lecturer and business coach to entrepreneurs and students in the University of Louisville’s College of Business.

aaron peabody

Aaron Peabody

Co-Founder & CEO

Aaron Peabody specializes in the data element of Untitled’s business and leads the technical staff. His professional background has been predominantly comprised of technology startups and scale-ups, bringing an entrepreneurial edge and diverse tech stack to the Untitled team.

Aaron has worked as a data strategist and integrations expert in a wide variety of industries. In former roles, he built data models for Fortune 100 companies to help guide decision making for some of the largest marketing budgets in the world. His unique experience gives him a large toolbox of skill sets to amplify a client’s data activation strategies.

At any given time, Aaron is working through two to three science fiction books. If he’s not reading or working, you’ll find him at a local coffee shop or brewery with his pup Piper.

connor gaffney

Connor Gaffney

Co-Founder & Chief Operating Officer

Connor Gaffney graduated with Bachelors of Business Administration from Laurentian University in Ontario, Canada. Experienced in data analytics and data storytelling, he is able to create new value from clients’ customer information and identify new opportunities for any company.

His professional history has focused on managing and working in teams that built custom business models for Fortune 500 companies. He ensures operations flow smoothly within the company and that maximum value is generated for each client.

Meet the Team.

Our team is composed of people with a variety of interests and a wealth of knowledge. We strive to think differently, challenge norms and ask “why?” in order to make sure we find a solution to any and all problems and issues that arise.

aaron peabody

Aaron Peabody

Co-Founder & CEO

Aaron Peabody specializes in the data element of Untitled’s business and leads the technical staff. His professional background has been predominantly comprised of technology startups and scale-ups, bringing an entrepreneurial edge and diverse tech stack to the Untitled team.

Aaron has worked as a data strategist and integrations expert in a wide variety of industries. In former roles, he built data models for Fortune 100 companies to help guide decision making for some of the largest marketing budgets in the world. His unique experience gives him a large toolbox of skill sets to amplify a client’s data activation strategies.

At any given time, Aaron is working through two to three science fiction books. If he’s not reading or working, you’ll find him at a local coffee shop or brewery with his pup Piper.

connor gaffney

Connor Gaffney

Co-Founder & Chief Operating Officer

Connor Gaffney graduated with Bachelors of Business Administration from Laurentian University in Ontario, Canada. Experienced in data analytics and data storytelling, he is able to create new value from clients’ customer information and identify new opportunities for any company.

His professional history has focused on managing and working in teams that built custom business models for Fortune 500 companies. He ensures operations flow smoothly within the company and that maximum value is generated for each client.

kramer caswell

Kramer Caswell

Co-Founder & Head of Product

Kramer Caswell brings an expertise in product and marketing to the Untitled team. Kramer has over 6 years experience in building/executing technology products and executing marketing campaigns with detailed knowledge of major ad platforms. Additionally, he holds significant UX/UI expertise, including optimizing customer data pipelines.

Kramer leads Untitled product initiatives, supporting multi-functional teams across the company.

ellen stubbs

Ellen Stubbs

Chief Revenue Officer

Ellen Stubbs is an experienced entrepreneur with 15 years of sales and marketing leadership, specializing in recruiting and leading aggressive sales efforts for scaling startups.

Most recently, Ellen was a founding leadership member of higher ed martech firm, taking the organization from $1-$8M in 3 years. Additionally, Ellen was recognized in the 2016 Business First 40U40 and serves as a UofL female-founder mentor.

Andrew Wyllie

Chief Technology Officer

As an engineering leader with 30+ years of experience, Andrew has worked extensively with engineering teams in startups helping to implement cloud technologies. His work primarily focuses on building secure, robust, and highly scalable infrastructure, using event-based or "serverless" architectures and pay-as-you-go managed services.

Andrew also specializes in evaluating and implementing cutting edge technologies including machine learning frameworks, serverless frameworks and NoSQL databases.

eric bickel

Eric Bickel

VP of Analytics

Eric Bickel is the VP of Analytics at Untitled, bringing with him a wealth of industry knowledge and experience. Prior to joining Untitled, Eric served as the Director of Data Science at Papa John’s, working with data engineers and data scientists to design and deploy assets to help sell pizza more efficiently and effectively.

Before his pizza days, he worked at Brown-Forman as Manager of Data Science where he developed price elasticity models to drive a revenue management platform.

dan robbins

Dan Robbins

VP of BI & Data Strategy

Dan Robbins currently serves as VP of Business Intelligence & Data Strategy at Untitled. Dan has an extensive background in business intelligence and advanced analytics, having worked within multi-national corporations, management consultancies, and startup environments throughout his career. Most recently, Dan served as Senior Director, Commercial Analytics & Data Strategy at Provi, during which he was responsible for leading the comprehensive strategy and roadmap for Provi’s data product and data commercialization efforts. Prior to his time at Provi, Dan spent 6 years at Brown-Forman as a member of their global advanced analytics leadership team, during which he co-led the development of their advanced analytics and data science organization, having grown the team five-fold over the course of 6 years. In addition, Dan spent the formative years of his career as a data scientist at a Fortune 50 healthcare insurance company and a boutique healthcare analytics management consultancy.

Dan holds bachelor’s degrees in International Economics & French and Political Science from the University of Kentucky, and graduate degrees in public policy and economics from Vanderbilt University and Johns Hopkins University, respectively. He currently resides in Louisville, Kentucky with his wife - Emily, two kids - Jonah & Lenna, and dog - Charlie.

kevin malloy

Kevin Malloy

DevOps Engineer

Bryce Broughton

Bryce Broughton

R&D Solutions Architect

Bryce Broughton is our R&D Solutions Architect at Untitled. Bryce studied mathematics at the University of Southern Indiana and then continued her education at Saint Louis University, where she graduated with her MS in Health Data Science.

Originally, Bryce wanted to be an actuary, but that changed when she took a time series and regression course. She was fascinated by the art of perfecting a predictive model and knew she wanted to make a career out of modeling and analytics.

nate lane

Nate Lane

Full-Stack Web Engineer

With a wealth of experience in both development and design, Nate brings a multi-faceted skillset to the team. He is a constant learner and collaborative problem-solver, always looking for ways to improve products, projects, and systems by harnessing the power of the team at Untitled.
Adriana Ontiveros

Adriana Ontiveros

Data Scientist

Adriana Ontiveros studied Biomedical Engineering at the University of Monterrey and a Graduate Certificate in Data Science at the University of Louisville. She is completing her Master’s Degree in Computer Science next summer.

She is a data-driven person and is passionate about Data Science and Data Analytics, and enjoys making recommendations based on data. In her free time, you will find her practicing yoga or rowing.

alex hamilton

Alex Hamilton

Web Developer

alex scott

Alex Scott

Junior Data Analyst

Brooklyn Clark

Software Engineer

Matt Parrott

Matt Parrott

Senior Database Engineer

Adrian Wyllie

Software Engineer

Caroline Tomasik

Data Scientist

sean baker

Sean Baker

VP of CPG Partnerships

katie van zant

Kate Paas

Strategic Partnerships Director

Kate Paas brings a background in facilitating modern data stack projects from concept to implementation to achieve transformations within the business. Having worked in digital strategy and analysis for almost 8 years, she is passionate about the value the modern data stack creates for organizations of all sizes.

As Strategic Partnerships Director, Kate spearheads the cultivation and growth of relationships with preferred technology partners that help give our clients a competitive advantage through the modern data infrastructure, resulting in faster time to insight, decreased operating costs, increased revenue and advanced ML and AI capabilities.

ellie puckett

Ellie Puckett

Strategic Partnerships Director

Ellie Puckett is an experienced entrepreneur and startup expert. With 10 years of experience helping small businesses start and grow, she has played a wide variety of roles, from consultant to operations, to partnerships.

Previously, Ellie served as Deputy Executive Director of the Kentucky Cabinet for Economic Development leading the KY Innovation and entrepreneurship office. She’s coached hundreds of startup founders, ran a tech accelerator, was a founder in a Space Tech business and owns a video production company with her husband.

Rose Twagiramariya

Rose Twagiramariya

Sales Operations Manager

Rose Twagiramariya is an accomplished professional with extensive experience and finely honed abilities in project and program management, specifically with regards human capital development. Her expertise includes successfully identifying corporate training needs, creating learning programs, and implementing e-learning strategies.

Rose recently served as a global program lead within the Training and Development department and Rwanda Training Lead at the One Acre Fund. Rose holds bachelor’s degrees in Sociology and Public relations from Western Kentucky University and a MA in Public Diplomacy from the University of Southern California.

maggie little

Maggie Little

Account Manager

emma hixson

Emma Hixson

Account Manager

Morgan Kemmeling

Morgan Kemmeling

Account Manager

jamie smither

Jamie Smither

Project Manager

With a background in both data analytics and project management, Jamie is excited to join the growing Untitled team as a Project Manager. Jamie was born and raised here in Louisville and studied Finance and Economics at the University of Kentucky.

In her free time Jamie enjoys reading, running, and spending time with her family.

ashley roberts

Ashley Roberts

Project Manager

steve huey lousville

Steve Huey

Chairman of the Board

Steve’s passion is integrating cutting-edge technologies into already existing markets that desperately need them. Most recently Steve was the co-founder and CEO of Capture Higher Ed, an industry-leading technology firm that provides predictive modeling and marketing automation software to university recruitment offices.

Featured in Forbes’ Built to Sell and 2018 Kentucky Mentor of the Year, Steve is also a part of the prestigious Endeavour Entrepreneur network honoring high-impact entrepreneurs across the world.

In the few hours when he’s not mentoring, speaking or investing, you can probably find Steve geeking out on business-books or manning his Playstation.

john shumate

John Shumate

Board Member

John is Founder & CEO of Venture First, a venture-focused financial services group providing deal structuring, M&A and capital raise advice, fractional CFO services, and an array of equity and derivative valuation. He is General Partner in Whiskey Capital Finance Co., a debt fund lending to the craft American whiskey market; Strike Ventures, a tech- and data-focused venture equity fund; as well as a variety of niche funds, investments, and special purpose vehicles delivering asymmetric returns. John has served as an advisor to and a board member of several non-profit groups, including the Leukemia & Lymphoma Society, the James Graham Brown Cancer Center, the National Stem Cell Foundation, the Speed Art Museum, and St. Francis School.
mark craine

Mark Crane

Board Member

Mark’s work has connected him to 200+ high net worth individuals, family offices, and venture funds that seek alternative investments. Mark co-founded and serves in the General Partner for several funds, including Sequel Fund, DF Distressed Real Estate Fund, Mass Self Storage Fund, and Strike Ventures Fund.

Mark graduated with Highest Distinction from Purdue’s Engineering School, and is a lecturer and business coach to entrepreneurs and students in the University of Louisville’s College of Business.

aaron peabody

Aaron Peabody

Co-Founder & CEO

Aaron Peabody specializes in the data element of Untitled’s business and leads the technical staff. His professional background has been predominantly comprised of technology startups and scale-ups, bringing an entrepreneurial edge and diverse tech stack to the Untitled team.

Aaron has worked as a data strategist and integrations expert in a wide variety of industries. In former roles, he built data models for Fortune 100 companies to help guide decision making for some of the largest marketing budgets in the world. His unique experience gives him a large toolbox of skill sets to amplify a client’s data activation strategies.

At any given time, Aaron is working through two to three science fiction books. If he’s not reading or working, you’ll find him at a local coffee shop or brewery with his pup Piper.

connor gaffney

Connor Gaffney

Co-Founder & Chief Operating Officer

Connor Gaffney graduated with Bachelors of Business Administration from Laurentian University in Ontario, Canada. Experienced in data analytics and data storytelling, he is able to create new value from clients’ customer information and identify new opportunities for any company.

His professional history has focused on managing and working in teams that built custom business models for Fortune 500 companies. He ensures operations flow smoothly within the company and that maximum value is generated for each client.

Our Values.

Our company culture is defined by five core values that bind our team together.

Our Values.

Our company culture is defined by five core values that bind our team together.

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Ready to get started?

Our strategy for your success is fueled by actionable insights, behavioral change, and data-driven results. When data and analytics become a viable part of your company’s strategy and identity, your business can innovate and achieve the unthinkable.

Get StartedRead More

Custom Projects

Interested in working with us for a custom project? From portal development, ETL, warehousing, BI, and more, we’d love to build your solution.

Our Case Studies

By using our proprietary technology, data stacks can be deployed in days as opposed to months, allowing your company to have access to best-in-class analytics in a fraction of the time.

Ready to get started?

Our strategy for your success is fueled by actionable insights, behavioral change, and data-driven results. When data and analytics become a viable part of your company’s strategy and identity, your business can innovate and achieve the unthinkable.

Get StartedRead More

Custom Projects

Interested in working with us for a custom project? From portal development, ETL, warehousing, BI, and more, we’d love to build your solution.

Our Case Studies

By using our proprietary technology, data stacks can be deployed in days as opposed to months, allowing your company to have access to best-in-class analytics in a fraction of the time.