about untitled.

Untitled Solves Three Problems.

With our four services, Untitled solves three problems that effect companies large and small:

Collecting Data

Many small and mid sized companies aren’t collecting data. Untitled develops processes to aid in data-collection and data storage.

Utilizing Data

Untitled helps companies leverage the data they have across their business verticals, increasing revenue and efficiency, while reducing costs.

Understanding Data

Untitled’s consultants help teams come together and understand data insights for actionized digital campaigns and empowered, data decision-making.

We solve these problems with four services.

Meet The Team

Untitled is a data-driven team comprised of business intelligence educators and developers. We believe objective data should be the nucleus of every organization, and all decision making should follow accordingly.

steve huey lousville

Steve Huey

Acting CEO

Steve Huey currently serves as part-time CEO of Untitled.

Steve’s passion is integrating cutting-edge technologies into already existing markets that desperately need them. Most recently Steve was the co-founder and CEO of Capture Higher Ed, an industry-leading technology firm that provides predictive modeling and marketing automation software to university recruitment offices.

Featured in Forbes’ Built to Sell and 2018 Kentucky Mentor of the Year, Steve is also a part of the prestigious Endeavour Entrepreneur network honoring high-impact entrepreneurs across the world.

In the few hours when he’s not mentoring, speaking or investing, you can probably find Steve geeking out on business-books or manning his Playstation.

aaron peabody

Aaron Peabody

Co-Founder & Chief Technology Officer

Aaron Peabody specializes in the data element of Untitled’s business and leads the technical staff. His professional background has been predominantly comprised of technology startups and scale-ups, bringing an entrepreneurial edge and diverse tech stack to the Untitled team.

Aaron has worked as a data strategist and integrations expert in a wide variety of industries. In former roles, he built data models for Fortune 100 companies to help guide decision making for some of the largest marketing budgets in the world. His unique experience gives him a large toolbox of skill sets to amplify a client’s data activation strategies.

At any given time, Aaron is working through two to three science fiction books. If he’s not reading or working, you’ll find him at a local coffee shop or brewery with his pup Piper.

connor gaffney

Connor Gaffney

Co-Founder & Chief Operating Officer

Connor Gaffney graduated with Bachelors of Business Administration from Laurentian University in Ontario, Canada. Experienced in data analytics and data storytelling, he is able to create new value from clients’ customer information and identify new opportunities for any company.

His professional history has focused on managing and working in teams that built custom business models for Fortune 500 companies. He ensures operations flow smoothly within the company and that maximum value is generated for each client.

kramer caswell

Kramer Caswell

Co-Founder & VP of Services

Kramer Caswell brings expertise in digital marketing and development to the Untitled team. While in college, Kramer built apps and websites and became well-versed in entrepreneurship and tech. In his former role, Kramer created national-scale SEO campaigns, along with internal digital marketing initiatives, design and UX.

He has worked on multiple websites within the top 20,000 most-visited in the world and he regularly produces optimized sites for customer data collection.

katie van zant

Katie Paas

Digital Account Manager

Coming from a background rooted in strategy and business development, Katie graduated from the University of Louisville in 2016 with a BA in Communication and a minor in International Business.

Katie first met Untitled as a client, quickly finding a passion for bridging the gap between traditional marketing and data-driven decision making after learning first hand how marketing is increasingly powered by tech in the digital landscape.

nate lane

Nate Lane

Web Designer & Developer

Stuck somewhere between a developer and designer, Nate brings a multi-faceted skillset to the Untitled team. Nate loves sports, comedy, and beer. Catch him around town being a sports nerd, beer nerd, or really any other kind of nerd.
bryce cutler

Bryce Cutler

Junior Data Scientist

Bryce Cutler is a Data Science Intern at Untitled. Bryce studied mathematics at the University of Southern Indiana and is continuing her education through Saint Louis University, graduating with her MS in Health Data Science next summer.

Originally, Bryce wanted to be an actuary, but that changed when she took a time series and regression course. She was fascinated by the art of perfecting a predictive model and knew she wanted to make a career out of modeling and analytics.

josh hall

Josh Hall

Systems & Analytics Strategist

Born and raised in Louisville, Josh graduated from the University of Louisville double majoring in accounting and computer information systems. After a brief stint working in Columbus Ohio, Josh is back again working for Untitled.

Josh has a passion for data systems and business optimization. When he's not in the office, you can find him jogging around town or dabbling in electronic music production.

sloane swift

Sloane Swift

Digital Marketing Intern

Experienced Engineers With A Unique History.

Our unique background put us at the forefront of groundbreaking technology and how it's being used (and not being used) at the highest level of business.

Fresh, Logical, Purposeful Perspective.

Untitled offers a fresh perspective - providing clients with solutions that are simple, straightforward, and scalable. Our process is thoughtful and purposeful, providing your company with a competitive edge.

See Our Four Services

No Data

  • Subjectivity
  • Assumptions
  • Inefficiencies
  • Naivety
  • Short-term Thinking
  • Symptom Treatment
about untitled firm

Data Rich

  • Objectivity
  • Facts
  • Efficiency
  • Clarity
  • Long-term Solutions
  • Cause Treatment
untitled firm
about untitled firm

We Bring

Clarity to confusion, facts over theory, objectivity over subjectivity, and long term solutions versus short term tactics.

We Will

Make your data actionable so decisions are at their most targeted, default state, ushering in the modern age of how companies communicate and operate.

Check Out Our Team Blog Posts.
covid 19 response

Untitled Offering Free Data Analysis On Historical Advertising In Response To COVID-19

There’s a very good chance that you’re reading this from the comfort of your home.…

Meet The Team: Sloane Swift

Hi! I’m Sloane Swift. I’m a Louisville native -- born and raised. I left for…
five startups to watch in 2020

In The News: Five Louisville Startups To Watch In 2020

Untitled was recently mentioned in Louisville Business First's Book Of Lists, falling in the five…
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