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We’re engineers, designers, problem solvers, futurists, and data nerds who love to read, play guitar, and drink bourbon. We’re unlike any team you’ve worked with before.

Together, we combine data, technology, and offbeat expertise so our customers can analyze, strategize, and get stuff done. And we’re exceptional at this.

CareersWhy the name Untitled?

We’re engineers, designers, problem solvers, futurists, and data nerds who love to read, play guitar, and drink bourbon. We’re unlike any team you’ve worked with before.

Together, we combine data, technology, and offbeat expertise so our customers can analyze, strategize, and get stuff done. And we’re exceptional at this.

Work at UntitledWhy the name Untitled?

FOUNDED IN 2018

Origin Story.

Untitled began when the three founders realized there was a massive gap for most companies attempting to adopt new innovations. They saw that the vast majority of organizations were consistently held back from modernizing due to poor data infrastructure and a shortage of the right tools and technical resources. After spending a few years in a high growth Ad-Tech startup, working long hours on data projects that left clients wanting more, they decided to venture out on their own and start something new. In 2018, Untitled launched with a mission to enable all businesses to innovate with data. For our founders, that started with creating a company culture committed to quality and transparency both in how they operated internally and how they served clients externally.

kramer caswell, aaron peabody, and connor gaffney
untitled firm founders
untitled firm team at a company meeting
modern data stack

OUR MISSION

Lower the Risk. Increase the Reward.

A core mission at Untitled is to be stewards of innovation and drive positive change. This translates into exceptional service and commitment to our customers’ data journey. When equipping organizations with the tools and knowledge needed to modernize their data operation, teams become empowered to effectively analyze challenges, develop strategic plans, and implement data-driven solutions that deliver results.

kramer caswell, aaron peabody, and connor gaffney
untitled firm founders

FOUNDED IN 2018

Origin Story.

Untitled began when the three founders realized there was a massive gap for most companies attempting to adopt new innovations. They saw that the vast majority of organizations were consistently held back from modernizing due to poor data infrastructure and a shortage of the right tools and technical resources. After spending a few years in a high growth Ad-Tech startup, working long hours on data projects that left clients wanting more, they decided to venture out on their own and start something new. In 2018, Untitled launched with a mission to enable all businesses to innovate with data. For our founders, that started with creating a company culture committed to quality and transparency both in how they operated internally and how they served clients externally.

untitled firm team at a company meeting
modern data stack

OUR MISSION

Lower the Risk. Increase the Reward.

A core mission at Untitled is to be stewards of innovation and drive positive change. This translates into exceptional service and commitment to our customers’ data journey. When equipping organizations with the tools and knowledge needed to modernize their data operation, teams become empowered to effectively analyze challenges, develop strategic plans, and implement data-driven solutions that deliver results.

Meet the Team.

Comprised of people with a variety of interests and expertise, we strive to think differently, challenge norms, and ask “why?” to continuously improve how we work and how we serve.

aaron peabody

Aaron Peabody

Co-Founder & CEO

Aaron Peabody specializes in the data element of Untitled’s business and leads the technical staff. His professional background has been predominantly comprised of technology startups and scale-ups, bringing an entrepreneurial edge and diverse tech stack to the Untitled team.

Aaron has worked as a data strategist and integrations expert in a wide variety of industries. In former roles, he built data models for Fortune 100 companies to help guide decision making for some of the largest marketing budgets in the world. His unique experience gives him a large toolbox of skill sets to amplify a client’s data activation strategies.

At any given time, Aaron is working through two to three science fiction books. If he’s not reading or working, you’ll find him at a local coffee shop or brewery with his pup Piper.

connor gaffney

Connor Gaffney

Co-Founder & Chief of Staff

Connor Gaffney graduated with Bachelors of Business Administration from Laurentian University in Ontario, Canada. Experienced in data analytics and data storytelling, he is able to create new value from clients’ customer information and identify new opportunities for any company.

His professional history has focused on managing and working in teams that built custom business models for Fortune 500 companies. He ensures operations flow smoothly within the company and that maximum value is generated for each client.

kramer caswell

Kramer Caswell

Co-Founder & VP of Marketing

Kramer Caswell brings an expertise in product and marketing to the Untitled team. Kramer has over 6 years experience in building/executing technology products and executing marketing campaigns with detailed knowledge of major ad platforms. Additionally, he holds significant UX/UI expertise, including optimizing customer data pipelines.

Kramer leads Untitled product initiatives, supporting multi-functional teams across the company.

ellen stubbs

Ellen Stubbs

Chief Revenue Officer

Ellen Stubbs is an experienced entrepreneur with 15 years of sales and marketing leadership, specializing in recruiting and leading aggressive sales efforts for scaling startups.

Most recently, Ellen was a founding leadership member of higher ed martech firm, taking the organization from $1-$8M in 3 years. Additionally, Ellen was recognized in the 2016 Business First 40U40 and serves as a UofL female-founder mentor.

brian oldham

Brian Oldham

COO

katie van zant

Kate Paas

Strategic Partnerships Director

Kate Paas brings a background in facilitating modern data stack projects from concept to implementation to achieve transformations within the business. Having worked in digital strategy and analysis for almost 8 years, she is passionate about the value the modern data stack creates for organizations of all sizes.

As Strategic Partnerships Director, Kate spearheads the cultivation and growth of relationships with preferred technology partners that help give our clients a competitive advantage through the modern data infrastructure, resulting in faster time to insight, decreased operating costs, increased revenue and advanced ML and AI capabilities.

clay nobles

Clay Nobles

Director of Sales

As a seasoned leader of Sales teams in various industries (most recently e-commerce), Clay Nobles brings the experience and expertise needed to help drive the best results for Untitled Firm’s clients and partners. With 20 years + of hands-on experience creating, scaling, and leading teams Clay has developed a customer-centric approach to Sales and believes in forming long lasting relationships that are mutually beneficial and are focused on profitable growth.

Clay leads Untitled’s sales initiatives and works closely with each department at Untitled to ensure the best customer experience is delivered.

kevin malloy

Kevin Malloy

DevOps Engineer

Bryce Broughton

Bryce Broughton

R&D Solutions Architect

Bryce Broughton is our R&D Solutions Architect at Untitled. Bryce studied mathematics at the University of Southern Indiana and then continued her education at Saint Louis University, where she graduated with her MS in Health Data Science.

Originally, Bryce wanted to be an actuary, but that changed when she took a time series and regression course. She was fascinated by the art of perfecting a predictive model and knew she wanted to make a career out of modeling and analytics.

nate lane

Nate Lane

Full Stack Engineer

With a wealth of experience in both development and design, Nate brings a multi-faceted skillset to the team. He is a constant learner and collaborative problem-solver, always looking for ways to improve products, projects, and systems by harnessing the power of the team at Untitled.
alex hamilton

Alex Hamilton

Full Stack Engineer

Alex brings his creativity and expertise in full-stack development to the team at Untitled. He loves to build things and solve problems, preferably at the same time. When he’s not behind a laptop, Alex spends much of his time as a guitar player and vocalist in his band Mr. Please. With a passion for both technology and music, he brings a unique perspective to his work and is always looking for new ways to innovate and create.

Caroline Tomasik

Data Scientist

A California native, Caroline graduated summa cum laude from UCLA with a Bachelor’s degree in Psychology. However, she soon realized that to quickly derive insights, leveraging the power of data is crucial. Caroline went on to receive a Master’s Degree in Cognitive Science with a specialization in Computation, finishing third in her class. She is passionate about bringing her psychology background to data science, creating machine learning models to understand and predict human behavior. In her free time, you’ll find her at a coffee shop, iced latte in hand, diving into a new thriller novel.
alex scott

Alex Scott

Data Analyst

Alex is a Louisville native who studied Business Management and Health Communication at the University of Kentucky. At Untitled, he is a Data Analyst focused on Business Intelligence deliverables for clients looking to gain data-driven insights to make advantageous business decisions. Alex entered the world of Informational Technology to use his analytical skills and to advance his career in a growing industry.

Outside of work, you can find Alex watching football or basketball and cooking shows. His favorite hobby is cooking, and his favorite teams are the Green Bay Packers and the University of Kentucky Wildcats. Alex’s favorite thing to cook is a cabernet braised lamb shank with mushrooms risotto, and he has a weakness for chicken wings.

maggie little

Maggie Little

Account Manager

emma hixson

Emma Hixson

Product Manager

ashley roberts

Ashley Roberts

Project Manager

steve huey lousville

Steve Huey

Chairman of the Board

Steve’s passion is integrating cutting-edge technologies into already existing markets that desperately need them. Most recently Steve was the co-founder and CEO of Capture Higher Ed, an industry-leading technology firm that provides predictive modeling and marketing automation software to university recruitment offices.

Featured in Forbes’ Built to Sell and 2018 Kentucky Mentor of the Year, Steve is also a part of the prestigious Endeavour Entrepreneur network honoring high-impact entrepreneurs across the world.

In the few hours when he’s not mentoring, speaking or investing, you can probably find Steve geeking out on business-books or manning his Playstation.

John Willmoth

John Willmoth

Board Member

Venture capital investor with over thirty years of experience in finance, corporate development, and investing. Industry experience includes wireless communications and software technology enabled business services, with an emphasis on recurring revenue businesses. Investment experience includes personal, corporate, and institutional venture capital. Served as Board member for communications, technology, and healthcare companies.

Specialties: Venture capital, finance, mergers and acquisitions, joint ventures, business development, strategic planning

Kenneth Edwards

Kenneth Edwards

Board Member

piper

Piper

Director of the Office

Piper was rescued from a dumpster by Aaron Peabody in 2019. She has come a long way from her roots. Piper enjoys spending time with Aaron and her mom, Amber. When in the office, Piper enjoys listening in on meetings, softly barking at team mates, and asking others to play with her.
pablo

Pablo

Head of Chaos Theory

A young Boston Terrier, Pablo belongs to Kramer Caswell. He enjoys sprinting up and down the halls of Untitled, wearing cool shirts, eating the floor, and attempting to join Zoom calls. When not in the office, he loves spending time with his mom, Cassidy, and ripping up every single toy he owns (including his own bed).

Chaz

Head of Office Security

Chaz is a German Shepherd Husky mix who belong to Alex Scott. Chaz has a distain for squirrels and keeps them far away from the office. While off duty, he loves long walks, naps in the sun, and destroying any squeak toy until it no longer squeaks. His sports hero is Airbud and favorite movie star is Balto.
aspen the dog

Aspen

Scared Boi

This scared corgi american eskimo mix, Aspen, belongs to Bryce Broughton. He usually doesn’t like to leave the comfort of his own home because there’s too many noises, but he can’t pass up a good car ride so he gets tricked to coming into work sometimes. Outside of the office, his favorite hobbies include looking outside the window, chasing rabbits out of the yard and working on improving his mile personal record of 6:20. If you ever get the pleasure of meeting Aspen, he probably won’t let you touch him but his mom will gladly comfort him for you while you give him pets.
riggs

Riggs

Chief Hyper Officer

Riggs is a playful and energetic dog who loves nothing more than to romp around and have fun. As the Chief Hype Officer of Untitled, Riggs is always on the lookout for ways to get people excited and engaged. He's a natural performer and knows just how to put on a show that will make everyone smile. When he's not busy being a professional goober, Riggs loves to snuggle up with his favorite humans and take long naps in the sunshine. Overall, Riggs is a lovable and loyal companion who brings joy and happiness wherever he goes.

Meet the Team.

Comprised of people with a variety of interests and expertise, we strive to think differently, challenge norms, and ask “why?” to continuously improve how we work and how we serve.

aaron peabody

Aaron Peabody

Co-Founder & CEO

Aaron Peabody specializes in the data element of Untitled’s business and leads the technical staff. His professional background has been predominantly comprised of technology startups and scale-ups, bringing an entrepreneurial edge and diverse tech stack to the Untitled team.

Aaron has worked as a data strategist and integrations expert in a wide variety of industries. In former roles, he built data models for Fortune 100 companies to help guide decision making for some of the largest marketing budgets in the world. His unique experience gives him a large toolbox of skill sets to amplify a client’s data activation strategies.

At any given time, Aaron is working through two to three science fiction books. If he’s not reading or working, you’ll find him at a local coffee shop or brewery with his pup Piper.

connor gaffney

Connor Gaffney

Co-Founder & Chief Operating Officer

Connor Gaffney graduated with Bachelors of Business Administration from Laurentian University in Ontario, Canada. Experienced in data analytics and data storytelling, he is able to create new value from clients’ customer information and identify new opportunities for any company.

His professional history has focused on managing and working in teams that built custom business models for Fortune 500 companies. He ensures operations flow smoothly within the company and that maximum value is generated for each client.

kramer caswell

Kramer Caswell

Co-Founder & Head of Product

Kramer Caswell brings an expertise in product and marketing to the Untitled team. Kramer has over 6 years experience in building/executing technology products and executing marketing campaigns with detailed knowledge of major ad platforms. Additionally, he holds significant UX/UI expertise, including optimizing customer data pipelines.

Kramer leads Untitled product initiatives, supporting multi-functional teams across the company.

ellen stubbs

Ellen Stubbs

Chief Revenue Officer

Ellen Stubbs is an experienced entrepreneur with 15 years of sales and marketing leadership, specializing in recruiting and leading aggressive sales efforts for scaling startups.

Most recently, Ellen was a founding leadership member of higher ed martech firm, taking the organization from $1-$8M in 3 years. Additionally, Ellen was recognized in the 2016 Business First 40U40 and serves as a UofL female-founder mentor.

brian oldham

Brian Oldham

COO

clay nobles

Clay Nobles

Director of Sales

As a seasoned leader of Sales teams in various industries (most recently e-commerce), Clay Nobles brings the experience and expertise needed to help drive the best results for Untitled Firm’s clients and partners. With 20 years + of hands-on experience creating, scaling, and leading teams Clay has developed a customer-centric approach to Sales and believes in forming long lasting relationships that are mutually beneficial and are focused on profitable growth.

Clay leads Untitled’s sales initiatives and works closely with each department at Untitled to ensure the best customer experience is delivered.

katie van zant

Kate Paas

Strategic Partnerships Director

Kate Paas brings a background in facilitating modern data stack projects from concept to implementation to achieve transformations within the business. Having worked in digital strategy and analysis for almost 8 years, she is passionate about the value the modern data stack creates for organizations of all sizes.

As Strategic Partnerships Director, Kate spearheads the cultivation and growth of relationships with preferred technology partners that help give our clients a competitive advantage through the modern data infrastructure, resulting in faster time to insight, decreased operating costs, increased revenue and advanced ML and AI capabilities.

kevin malloy

Kevin Malloy

DevOps Engineer

Bryce Broughton

Bryce Broughton

R&D Solutions Architect

Bryce Broughton is our R&D Solutions Architect at Untitled. Bryce studied mathematics at the University of Southern Indiana and then continued her education at Saint Louis University, where she graduated with her MS in Health Data Science.

Originally, Bryce wanted to be an actuary, but that changed when she took a time series and regression course. She was fascinated by the art of perfecting a predictive model and knew she wanted to make a career out of modeling and analytics.

nate lane

Nate Lane

Full Stack Engineer

With a wealth of experience in both development and design, Nate brings a multi-faceted skillset to the team. He is a constant learner and collaborative problem-solver, always looking for ways to improve products, projects, and systems by harnessing the power of the team at Untitled.
alex hamilton

Alex Hamilton

Full Stack Engineer

Alex brings his creativity and expertise in full-stack development to the team at Untitled. He loves to build things and solve problems, preferably at the same time. When he’s not behind a laptop, Alex spends much of his time as a guitar player and vocalist in his band Mr. Please. With a passion for both technology and music, he brings a unique perspective to his work and is always looking for new ways to innovate and create.

Caroline Tomasik

Data Scientist

A California native, Caroline graduated summa cum laude from UCLA with a Bachelor’s degree in Psychology. However, she soon realized that to quickly derive insights, leveraging the power of data is crucial. Caroline went on to receive a Master’s Degree in Cognitive Science with a specialization in Computation, finishing third in her class. She is passionate about bringing her psychology background to data science, creating machine learning models to understand and predict human behavior. In her free time, you’ll find her at a coffee shop, iced latte in hand, diving into a new thriller novel.
alex scott

Alex Scott

Data Analyst

Alex is a Louisville native who studied Business Management and Health Communication at the University of Kentucky. At Untitled, he is a Data Analyst focused on Business Intelligence deliverables for clients looking to gain data-driven insights to make advantageous business decisions. Alex entered the world of Informational Technology to use his analytical skills and to advance his career in a growing industry.

Outside of work, you can find Alex watching football or basketball and cooking shows. His favorite hobby is cooking, and his favorite teams are the Green Bay Packers and the University of Kentucky Wildcats. Alex’s favorite thing to cook is a cabernet braised lamb shank with mushrooms risotto, and he has a weakness for chicken wings.

emma hixson

Emma Hixson

Product Manager

maggie little

Maggie Little

Account Manager

ashley roberts

Ashley Roberts

Project Manager

steve huey lousville

Steve Huey

Chairman of the Board

Steve’s passion is integrating cutting-edge technologies into already existing markets that desperately need them. Most recently Steve was the co-founder and CEO of Capture Higher Ed, an industry-leading technology firm that provides predictive modeling and marketing automation software to university recruitment offices.

Featured in Forbes’ Built to Sell and 2018 Kentucky Mentor of the Year, Steve is also a part of the prestigious Endeavour Entrepreneur network honoring high-impact entrepreneurs across the world.

In the few hours when he’s not mentoring, speaking or investing, you can probably find Steve geeking out on business-books or manning his Playstation.

John Willmoth

John Willmoth

Board Member

Venture capital investor with over thirty years of experience in finance, corporate development, and investing. Industry experience includes wireless communications and software technology enabled business services, with an emphasis on recurring revenue businesses. Investment experience includes personal, corporate, and institutional venture capital. Served as Board member for communications, technology, and healthcare companies.

Specialties: Venture capital, finance, mergers and acquisitions, joint ventures, business development, strategic planning

Kenneth Edwards

Kenneth Edwards

Board Member

pablo

Pablo

Head of Chaos Theory

A young Boston Terrier, Pablo belongs to Kramer Caswell. He enjoys sprinting up and down the halls of Untitled, wearing cool shirts, eating the floor, and attempting to join Zoom calls. When not in the office, he loves spending time with his mom, Cassidy, and ripping up every single toy he owns (including his own bed)
piper

Piper

Director of the Office

Piper was rescued from a dumpster by Aaron Peabody in 2019. She has come a long way from her roots. Piper enjoys spending time with Aaron and her mom, Amber. When in the office, Piper enjoys listening in on meetings, softly barking at team mates, and asking others to play with her.

Chaz

Head of Office Security

Chaz is a German Shepherd Husky mix who belong to Alex Scott. Chaz has a distain for squirrels and keeps them far away from the office. While off duty, he loves long walks, naps in the sun, and destroying any squeak toy until it no longer squeaks. His sports hero is Airbud and favorite movie star is Balto.
aspen the dog

Aspen

Scared Boi

This scared corgi american eskimo mix, Aspen, belongs to Bryce Broughton. He usually doesn’t like to leave the comfort of his own home because there’s too many noises, but he can’t pass up a good car ride so he gets tricked to coming into work sometimes. Outside of the office, his favorite hobbies include looking outside the window, chasing rabbits out of the yard and working on improving his mile personal record of 6:20. If you ever get the pleasure of meeting Aspen, he probably won’t let you touch him but his mom will gladly comfort him for you while you give him pets.
riggs

Riggs

Chief Hyper Officer

Riggs is a playful and energetic dog who loves nothing more than to romp around and have fun. As the Chief Hype Officer of Untitled, Riggs is always on the lookout for ways to get people excited and engaged. He's a natural performer and knows just how to put on a show that will make everyone smile. When he's not busy being a professional goober, Riggs loves to snuggle up with his favorite humans and take long naps in the sunshine. Overall, Riggs is a lovable and loyal companion who brings joy and happiness wherever he goes.

Ex-Puzzle and Lego Enthusiasts Turned Data Experts.

10

Decades of experiences spanning multiple industries, sectors & job functions

12

#WomeninTech represented - comprising 50% of the team. Well above industry average

375

Completed projects or as we like to call them: problems solved

200

Companies served spanning 10+ countries on 4 continents

24

People changing the world, solving & creating, and helping businesses along the way

12

Dogs... we love them

Ex-Puzzle and Lego Enthusiasts Turned Data Experts.

10

Decades of experiences spanning multiple industries, sectors & job functions

12

#WomeninTech represented - comprising 50% of the team. Well above industry average

375

Completed projects or as we like to call them: problems solved

200

Companies served spanning 10+ countries on 4 continents

24

People changing the world, solving & creating, and helping businesses along the way

12

Dogs... we love them

Our Values.

Our company culture is defined by five core values that bind our team together.

Our Values.

Our company culture is defined by five core values that bind our team together.