We Exist to Enable Everyone to

Use the Power of Data.

Untitled helps companies leverage the data they have across their business verticals, increasing revenue and efficiency while reducing costs. Our proprietary methods are thoughtful and purposeful, providing your company with a competitive edge.

We Exist to Enable Everyone to

Use the Power of Data.

Untitled helps companies leverage the data they have across their business verticals, increasing revenue and efficiency while reducing costs. Our proprietary methods are thoughtful and purposeful, providing your company with a competitive edge.

Making Digital Transformation Easier.

Untitled was founded in October of 2018. We focus on serving small business and mid-cap enterprise organizations by leveraging our own proprietary methodology, utilizing Infrastructure and Frameworks as a Service to rapidly deploy best practice Modern Data Stacks.

Making Digital Transformation Easier.

Untitled was founded in October of 2018. We focus on serving small business and mid-cap enterprise organizations by leveraging our own proprietary methodology, utilizing Infrastructure and Frameworks as a Service to rapidly deploy best practice Modern Data Stacks.

Meet The Team.

Untitled is a data-driven team comprised of business intelligence educators and developers. We believe objective data should be the nucleus of every organization, and all decision-making should follow accordingly.

steve huey lousville

Steve Huey

Acting CEO

Steve Huey currently serves as part-time CEO of Untitled.

Steve’s passion is integrating cutting-edge technologies into already existing markets that desperately need them. Most recently Steve was the co-founder and CEO of Capture Higher Ed, an industry-leading technology firm that provides predictive modeling and marketing automation software to university recruitment offices.

Featured in Forbes’ Built to Sell and 2018 Kentucky Mentor of the Year, Steve is also a part of the prestigious Endeavour Entrepreneur network honoring high-impact entrepreneurs across the world.

In the few hours when he’s not mentoring, speaking or investing, you can probably find Steve geeking out on business-books or manning his Playstation.

aaron peabody

Aaron Peabody

Co-Founder & Chief Technology Officer

Aaron Peabody specializes in the data element of Untitled’s business and leads the technical staff. His professional background has been predominantly comprised of technology startups and scale-ups, bringing an entrepreneurial edge and diverse tech stack to the Untitled team.

Aaron has worked as a data strategist and integrations expert in a wide variety of industries. In former roles, he built data models for Fortune 100 companies to help guide decision making for some of the largest marketing budgets in the world. His unique experience gives him a large toolbox of skill sets to amplify a client’s data activation strategies.

At any given time, Aaron is working through two to three science fiction books. If he’s not reading or working, you’ll find him at a local coffee shop or brewery with his pup Piper.

connor gaffney

Connor Gaffney

Co-Founder & Chief Operating Officer

Connor Gaffney graduated with Bachelors of Business Administration from Laurentian University in Ontario, Canada. Experienced in data analytics and data storytelling, he is able to create new value from clients’ customer information and identify new opportunities for any company.

His professional history has focused on managing and working in teams that built custom business models for Fortune 500 companies. He ensures operations flow smoothly within the company and that maximum value is generated for each client.

kramer caswell

Kramer Caswell

Co-Founder & VP of Services

Kramer Caswell brings expertise in digital marketing and development to the Untitled team. While in college, Kramer built apps and websites and became well-versed in entrepreneurship and tech. In his former role, Kramer created national-scale SEO campaigns, along with internal digital marketing initiatives, design and UX.

He has worked on multiple websites within the top 20,000 most-visited in the world and he regularly produces optimized sites for customer data collection.

Ellen Stubbs

VP of Sales

Ellen Stubbs is an experienced entrepreneur with 15 years of sales and marketing leadership, specializing in recruiting and leading aggressive sales efforts for scaling startups.

Most recently, Ellen was a founding leadership member of higher ed martech firm, taking the organization from $1-$8M in 3 years. Additionally, Ellen was recognized in the 2016 Business First 40U40 and serves as a UofL female-founder mentor.

andrew wylie

Andrew Wyllie

VP of Engineering

katie van zant

Katie Paas

Digital Strategist

Coming from a background rooted in strategy and business development, Katie graduated from the University of Louisville in 2016 with a BA in Communication and a minor in International Business.

Katie first met Untitled as a client, quickly finding a passion for bridging the gap between traditional marketing and data-driven decision making after learning first hand how marketing is increasingly powered by tech in the digital landscape.

rhodes bratcher

Rhodes Bratcher

Sales Director

Rhodes is a reformed CPA and banker that met the Untitled founders in 2019 and wanted to work with them from the jump, knowing through his experiences that their capability could help each organization he'd encountered.

He's a born and raised Louisville townie that enjoys UofL sports, the NBA, golf and anything that Jack Harlow creates.

nate lane

Nate Lane

Full-Stack Web Engineer

With a wealth of experience in both development and design, Nate brings a multi-faceted skillset to the team. He is a constant learner and collaborative problem-solver, always looking for ways to improve products, projects, and systems by harnessing the power of the team at Untitled.

Bryce Cutler

Senior Data Scientist

Bryce Cutler is a Senior Data Scientist at Untitled. Bryce studied mathematics at the University of Southern Indiana and then continued her education at Saint Louis University, where she graduated with her MS in Health Data Science.

Originally, Bryce wanted to be an actuary, but that changed when she took a time series and regression course. She was fascinated by the art of perfecting a predictive model and knew she wanted to make a career out of modeling and analytics.

Jamie Smither

Project Manager

With a background in both data analytics and project management, Jamie is excited to join the growing Untitled team as a Project Manager. Jamie was born and raised here in Louisville and studied Finance and Economics at the University of Kentucky.

In her free time Jamie enjoys reading, running, and spending time with her family.

josh hall

Josh Hall

Database and Analytics Engineer

Born and raised in Louisville, Josh graduated from the University of Louisville double majoring in accounting and computer information systems. After a brief stint working in Columbus Ohio, Josh is back again working for Untitled.

Josh has a passion for data systems and business optimization. When he's not in the office, you can find him jogging around town or dabbling in electronic music production.

sloane swift

Sloane Swift

Media & Content Marketing Strategist

Sloane graduated from Samford University with a BA in Marketing and a concentration in Social Entrepreneurship. With a mix of creative and analytical expertise, Sloane manages content creation, social media management, media buying, email marketing, and more in a variety of industries.

Sloane has the expertise and skillset to bring both your vision and advertising goals to life.

cairo thompson

Cairo Thompson

Data Engineer

Adriana Ontiveros

Adriana Ontiveros

Junior Data Scientist

Adriana Ontiveros studied Biomedical Engineering at the University of Monterrey and a Graduate Certificate in Data Science at the University of Louisville. She is completing her Master’s Degree in Computer Science next summer.

She is a data-driven person and is passionate about Data Science and Data Analytics, and enjoys making recommendations based on data. In her free time, you will find her practicing yoga or rowing.

Noah Gary

Solutions Architect

Brooklyn Clark

Technical Intern

alex hamilton

Alex Hamilton

Technical Intern

Meet The Team.

Untitled is a data-driven team comprised of business intelligence educators and developers. We believe objective data should be the nucleus of every organization, and all decision making should follow accordingly.

untitled firm

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Untitled is a team comprised of educators and developers.

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