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We’re engineers, designers, problem solvers, futurists, and data nerds who love to read, play guitar, and drink bourbon. We’re unlike any team you’ve worked with before.

Together, we combine data, technology, and offbeat expertise so our customers can analyze, strategize, and get stuff done. And we’re exceptional at this.

CareersWhy the name Untitled?

We’re engineers, designers, problem solvers, futurists, and data nerds who love to read, play guitar, and drink bourbon. We’re unlike any team you’ve worked with before.

Together, we combine data, technology, and offbeat expertise so our customers can analyze, strategize, and get stuff done. And we’re exceptional at this.

Work at UntitledWhy the name Untitled?

FOUNDED IN 2018

Origin Story.

Untitled began when the three founders realized there was a massive gap for most companies attempting to adopt new innovations. They saw that the vast majority of organizations were consistently held back from modernizing due to poor data infrastructure and a shortage of the right tools and technical resources. After spending a few years in a high growth Ad-Tech startup, working long hours on data projects that left clients wanting more, they decided to venture out on their own and start something new. In 2018, Untitled launched with a mission to enable all businesses to innovate with data. For our founders, that started with creating a company culture committed to quality and transparency both in how they operated internally and how they served clients externally.

kramer caswell, aaron peabody, and connor gaffney
untitled firm founders
untitled firm team at a company meeting
modern data stack

OUR MISSION

Lower the Risk. Increase the Reward.

A core mission at Untitled is to be stewards of innovation and drive positive change. This translates into exceptional service and commitment to our customers’ data journey. When equipping organizations with the tools and knowledge needed to modernize their data operation, teams become empowered to effectively analyze challenges, develop strategic plans, and implement data-driven solutions that deliver results.

kramer caswell, aaron peabody, and connor gaffney
untitled firm founders

FOUNDED IN 2018

Origin Story.

Untitled began when the three founders realized there was a massive gap for most companies attempting to adopt new innovations. They saw that the vast majority of organizations were consistently held back from modernizing due to poor data infrastructure and a shortage of the right tools and technical resources. After spending a few years in a high growth Ad-Tech startup, working long hours on data projects that left clients wanting more, they decided to venture out on their own and start something new. In 2018, Untitled launched with a mission to enable all businesses to innovate with data. For our founders, that started with creating a company culture committed to quality and transparency both in how they operated internally and how they served clients externally.

untitled firm team at a company meeting
modern data stack

OUR MISSION

Lower the Risk. Increase the Reward.

A core mission at Untitled is to be stewards of innovation and drive positive change. This translates into exceptional service and commitment to our customers’ data journey. When equipping organizations with the tools and knowledge needed to modernize their data operation, teams become empowered to effectively analyze challenges, develop strategic plans, and implement data-driven solutions that deliver results.

Meet the Team.

Comprised of people with a variety of interests and expertise, we strive to think differently, challenge norms, and ask “why?” to continuously improve how we work and how we serve.

aaron peabody

Aaron Peabody

Co-Founder & CEO

Aaron Peabody specializes in the data element of Untitled’s business and leads the technical staff. His professional background has been predominantly comprised of technology startups and scale-ups, bringing an entrepreneurial edge and diverse tech stack to the Untitled team.

Aaron has worked as a data strategist and integrations expert in a wide variety of industries. In former roles, he built data models for Fortune 100 companies to help guide decision making for some of the largest marketing budgets in the world. His unique experience gives him a large toolbox of skill sets to amplify a client’s data activation strategies.

At any given time, Aaron is working through two to three science fiction books. If he’s not reading or working, you’ll find him at a local coffee shop or brewery with his pup Piper.

connor gaffney

Connor Gaffney

Co-Founder & Chief Operating Officer

Connor Gaffney graduated with Bachelors of Business Administration from Laurentian University in Ontario, Canada. Experienced in data analytics and data storytelling, he is able to create new value from clients’ customer information and identify new opportunities for any company.

His professional history has focused on managing and working in teams that built custom business models for Fortune 500 companies. He ensures operations flow smoothly within the company and that maximum value is generated for each client.

kramer caswell

Kramer Caswell

Co-Founder & Head of Product

Kramer Caswell brings an expertise in product and marketing to the Untitled team. Kramer has over 6 years experience in building/executing technology products and executing marketing campaigns with detailed knowledge of major ad platforms. Additionally, he holds significant UX/UI expertise, including optimizing customer data pipelines.

Kramer leads Untitled product initiatives, supporting multi-functional teams across the company.

ellen stubbs

Ellen Stubbs

Chief Revenue Officer

Ellen Stubbs is an experienced entrepreneur with 15 years of sales and marketing leadership, specializing in recruiting and leading aggressive sales efforts for scaling startups.

Most recently, Ellen was a founding leadership member of higher ed martech firm, taking the organization from $1-$8M in 3 years. Additionally, Ellen was recognized in the 2016 Business First 40U40 and serves as a UofL female-founder mentor.

Andrew Wyllie

Chief Technology Officer

As an engineering leader with 30+ years of experience, Andrew has worked extensively with engineering teams in startups helping to implement cloud technologies. His work primarily focuses on building secure, robust, and highly scalable infrastructure, using event-based or "serverless" architectures and pay-as-you-go managed services.

Andrew also specializes in evaluating and implementing cutting edge technologies including machine learning frameworks, serverless frameworks and NoSQL databases.

kevin malloy

Kevin Malloy

DevOps Engineer

Bryce Broughton

Bryce Broughton

R&D Solutions Architect

Bryce Broughton is our R&D Solutions Architect at Untitled. Bryce studied mathematics at the University of Southern Indiana and then continued her education at Saint Louis University, where she graduated with her MS in Health Data Science.

Originally, Bryce wanted to be an actuary, but that changed when she took a time series and regression course. She was fascinated by the art of perfecting a predictive model and knew she wanted to make a career out of modeling and analytics.

nate lane

Nate Lane

Full-Stack Web Engineer

With a wealth of experience in both development and design, Nate brings a multi-faceted skillset to the team. He is a constant learner and collaborative problem-solver, always looking for ways to improve products, projects, and systems by harnessing the power of the team at Untitled.
alex scott

Alex Scott

Data Analyst

jamie smither

Jamie Smither

Project Manager

With a background in both data analytics and project management, Jamie is excited to join the growing Untitled team as a Project Manager. Jamie was born and raised here in Louisville and studied Finance and Economics at the University of Kentucky.

In her free time Jamie enjoys reading, running, and spending time with her family.

brooklyn clark

Brooklyn Clark

Software Engineer

alex hamilton

Alex Hamilton

Web Developer

Matt Parrott

Matt Parrott

Senior Database Engineer

Matt Parrott is a veteran of the Louisville Startup community. He has been at once a developer, a product designer, a project manager, a DBA, a tech consultant and many of the other roles big and small in the start-up lifecycle. Matt enjoys working in a smaller company where the impact of every decision can be seen and felt and the close collaboration between team members produces so many opportunities for growth.

Caroline Tomasik

Data Scientist

Adrian Wyllie

Software Engineer

katie van zant

Kate Paas

Strategic Partnerships Director

Kate Paas brings a background in facilitating modern data stack projects from concept to implementation to achieve transformations within the business. Having worked in digital strategy and analysis for almost 8 years, she is passionate about the value the modern data stack creates for organizations of all sizes.

As Strategic Partnerships Director, Kate spearheads the cultivation and growth of relationships with preferred technology partners that help give our clients a competitive advantage through the modern data infrastructure, resulting in faster time to insight, decreased operating costs, increased revenue and advanced ML and AI capabilities.

Rose Twagiramariya

Rose Twagiramariya

Sales Operations Manager

Rose Twagiramariya is an accomplished professional with extensive experience and finely honed abilities in project and program management, specifically with regards human capital development. Her expertise includes successfully identifying corporate training needs, creating learning programs, and implementing e-learning strategies.

Rose recently served as a global program lead within the Training and Development department and Rwanda Training Lead at the One Acre Fund. Rose holds bachelor’s degrees in Sociology and Public relations from Western Kentucky University and a MA in Public Diplomacy from the University of Southern California.

maggie little

Maggie Little

Account Manager

emma hixson

Emma Hixson

Product Marketing Manager

Morgan Kemmeling

Morgan Kemmeling

Account Manager

ashley roberts

Ashley Roberts

Project Manager

steve huey lousville

Steve Huey

Chairman of the Board

Steve’s passion is integrating cutting-edge technologies into already existing markets that desperately need them. Most recently Steve was the co-founder and CEO of Capture Higher Ed, an industry-leading technology firm that provides predictive modeling and marketing automation software to university recruitment offices.

Featured in Forbes’ Built to Sell and 2018 Kentucky Mentor of the Year, Steve is also a part of the prestigious Endeavour Entrepreneur network honoring high-impact entrepreneurs across the world.

In the few hours when he’s not mentoring, speaking or investing, you can probably find Steve geeking out on business-books or manning his Playstation.

vik chadha

Vik Chadha

Board Member

john shumate

John Shumate

Board Member

John has over a decade of financial and transactional experience, including buy-side and sell-side M&A; debt and equity capital raises; strategic consulting; complex financial modeling; business plan development; equity and derivative valuation; and venture incubation.
Ciera

Ciera

Head of Holiday Events

Ciera belongs to Brooklyn Clark. Much like her mother, Ciera loves Christmas. Like... loves it. If she isn't decorating for Christmas, she is without a doubt thinking about Christmas.
piper

Piper

Director of the Office

Piper was rescued from a dumpster by Aaron Peabody in 2019. She has come a long way from her roots. Piper enjoys spending time with Aaron and her mom, Amber. When in the office, Piper enjoys listening in on meetings, softly barking at team mates, and asking others to play with her.
pablo

Pablo

Head of Chaos Theory

A young Boston Terrier, Pablo belongs to Kramer Caswell. He enjoys sprinting up and down the halls of Untitled, wearing cool shirts, eating the floor, and attempting to join Zoom calls. When not in the office, he loves spending time with his mom, Cassidy, and ripping up every single toy he owns (including his own bed).

Chaz

Head of Office Security

Chaz is a German Shepherd Husky mix who belong to Alex Scott. Chaz has a distain for squirrels and keeps them far away from the office. While off duty, he loves long walks, naps in the sun, and destroying any squeak toy until it no longer squeaks. His sports hero is Airbud and favorite movie star is Balto.
aspen the dog

Aspen

Scared Boi

This scared corgi american eskimo mix, Aspen, belongs to Bryce Broughton. He usually doesn’t like to leave the comfort of his own home because there’s too many noises, but he can’t pass up a good car ride so he gets tricked to coming into work sometimes. Outside of the office, his favorite hobbies include looking outside the window, chasing rabbits out of the yard and working on improving his mile personal record of 6:20. If you ever get the pleasure of meeting Aspen, he probably won’t let you touch him but his mom will gladly comfort him for you while you give him pets.
riggs

Riggs

Chief Hyper Officer

Riggs is a playful and energetic dog who loves nothing more than to romp around and have fun. As the Chief Hype Officer of Untitled, Riggs is always on the lookout for ways to get people excited and engaged. He's a natural performer and knows just how to put on a show that will make everyone smile. When he's not busy being a professional goober, Riggs loves to snuggle up with his favorite humans and take long naps in the sunshine. Overall, Riggs is a lovable and loyal companion who brings joy and happiness wherever he goes.

Swayze

VP of Pup Relations

Swayze Bio: Swayze's warm nature towards her colleagues means she will immediately become your new best friend. She will instantly brighten the day of anyone she encounters around the office and is the epitome of SO excited to be here! In her free time she enjoys hanging with her mom, Morgan, and chasing tennis balls.

Leo

Sales Ops Support

Leo was adopted by his human Rose in 2014 when she lived in Rwanda and they have been inseparable since. Having traveled all over the country with her, he recently moved to Louisville and joined the Untitled team in 2022. His favorite things include looking after his mama, exploring new places, hiking off his leash, and making new friends with people who give him treats.

Jack Jack

Nap Lead

Jack Jack is Leo's little brother and he was adopted by his human Rose in 2019 when she lived in Rwanda. Having traveled all over the country with her, he recently moved to Louisville and joined the Untitled team in 2022. His absolute favorite things to do is nap, snuggle his mama and disturb Leo's peace whenever possible.

Meet the Team.

Comprised of people with a variety of interests and expertise, we strive to think differently, challenge norms, and ask “why?” to continuously improve how we work and how we serve.

aaron peabody

Aaron Peabody

Co-Founder & CEO

Aaron Peabody specializes in the data element of Untitled’s business and leads the technical staff. His professional background has been predominantly comprised of technology startups and scale-ups, bringing an entrepreneurial edge and diverse tech stack to the Untitled team.

Aaron has worked as a data strategist and integrations expert in a wide variety of industries. In former roles, he built data models for Fortune 100 companies to help guide decision making for some of the largest marketing budgets in the world. His unique experience gives him a large toolbox of skill sets to amplify a client’s data activation strategies.

At any given time, Aaron is working through two to three science fiction books. If he’s not reading or working, you’ll find him at a local coffee shop or brewery with his pup Piper.

connor gaffney

Connor Gaffney

Co-Founder & Chief Operating Officer

Connor Gaffney graduated with Bachelors of Business Administration from Laurentian University in Ontario, Canada. Experienced in data analytics and data storytelling, he is able to create new value from clients’ customer information and identify new opportunities for any company.

His professional history has focused on managing and working in teams that built custom business models for Fortune 500 companies. He ensures operations flow smoothly within the company and that maximum value is generated for each client.

kramer caswell

Kramer Caswell

Co-Founder & Head of Product

Kramer Caswell brings an expertise in product and marketing to the Untitled team. Kramer has over 6 years experience in building/executing technology products and executing marketing campaigns with detailed knowledge of major ad platforms. Additionally, he holds significant UX/UI expertise, including optimizing customer data pipelines.

Kramer leads Untitled product initiatives, supporting multi-functional teams across the company.

ellen stubbs

Ellen Stubbs

Chief Revenue Officer

Ellen Stubbs is an experienced entrepreneur with 15 years of sales and marketing leadership, specializing in recruiting and leading aggressive sales efforts for scaling startups.

Most recently, Ellen was a founding leadership member of higher ed martech firm, taking the organization from $1-$8M in 3 years. Additionally, Ellen was recognized in the 2016 Business First 40U40 and serves as a UofL female-founder mentor.

Andrew Wyllie

Chief Technology Officer

As an engineering leader with 30+ years of experience, Andrew has worked extensively with engineering teams in startups helping to implement cloud technologies. His work primarily focuses on building secure, robust, and highly scalable infrastructure, using event-based or "serverless" architectures and pay-as-you-go managed services.

Andrew also specializes in evaluating and implementing cutting edge technologies including machine learning frameworks, serverless frameworks and NoSQL databases.

Bryce Broughton

Bryce Broughton

R&D Solutions Architect

Bryce Broughton is our R&D Solutions Architect at Untitled. Bryce studied mathematics at the University of Southern Indiana and then continued her education at Saint Louis University, where she graduated with her MS in Health Data Science.

Originally, Bryce wanted to be an actuary, but that changed when she took a time series and regression course. She was fascinated by the art of perfecting a predictive model and knew she wanted to make a career out of modeling and analytics.

nate lane

Nate Lane

Full-Stack Web Engineer

With a wealth of experience in both development and design, Nate brings a multi-faceted skillset to the team. He is a constant learner and collaborative problem-solver, always looking for ways to improve products, projects, and systems by harnessing the power of the team at Untitled.
kevin malloy

Kevin Malloy

DevOps Engineer

jamie smither

Jamie Smither

Project Manager

With a background in both data analytics and project management, Jamie is excited to join the growing Untitled team as a Project Manager. Jamie was born and raised here in Louisville and studied Finance and Economics at the University of Kentucky.

In her free time Jamie enjoys reading, running, and spending time with her family.

alex hamilton

Alex Hamilton

Web Developer

Matt Parrott

Matt Parrott

Senior Database Engineer

Matt Parrott is a veteran of the Louisville Startup community. He has been at once a developer, a product designer, a project manager, a DBA, a tech consultant and many of the other roles big and small in the start-up lifecycle. Matt enjoys working in a smaller company where the impact of every decision can be seen and felt and the close collaboration between team members produces so many opportunities for growth.

Caroline Tomasik

Data Scientist

alex scott

Alex Scott

Data Analyst

Adrian Wyllie

Software Engineer

brooklyn clark

Brooklyn Clark

Software Engineer

katie van zant

Kate Paas

Strategic Partnerships Director

Kate Paas brings a background in facilitating modern data stack projects from concept to implementation to achieve transformations within the business. Having worked in digital strategy and analysis for almost 8 years, she is passionate about the value the modern data stack creates for organizations of all sizes.

As Strategic Partnerships Director, Kate spearheads the cultivation and growth of relationships with preferred technology partners that help give our clients a competitive advantage through the modern data infrastructure, resulting in faster time to insight, decreased operating costs, increased revenue and advanced ML and AI capabilities.

Rose Twagiramariya

Rose Twagiramariya

Sales Operations Manager

Rose Twagiramariya is an accomplished professional with extensive experience and finely honed abilities in project and program management, specifically with regards human capital development. Her expertise includes successfully identifying corporate training needs, creating learning programs, and implementing e-learning strategies.

Rose recently served as a global program lead within the Training and Development department and Rwanda Training Lead at the One Acre Fund. Rose holds bachelor’s degrees in Sociology and Public relations from Western Kentucky University and a MA in Public Diplomacy from the University of Southern California.

emma hixson

Emma Hixson

Product Marketing Manager

Morgan Kemmeling

Morgan Kemmeling

Account Manager

maggie little

Maggie Little

Account Manager

ashley roberts

Ashley Roberts

Project Manager

steve huey lousville

Steve Huey

Chairman of the Board

Steve’s passion is integrating cutting-edge technologies into already existing markets that desperately need them. Most recently Steve was the co-founder and CEO of Capture Higher Ed, an industry-leading technology firm that provides predictive modeling and marketing automation software to university recruitment offices.

Featured in Forbes’ Built to Sell and 2018 Kentucky Mentor of the Year, Steve is also a part of the prestigious Endeavour Entrepreneur network honoring high-impact entrepreneurs across the world.

In the few hours when he’s not mentoring, speaking or investing, you can probably find Steve geeking out on business-books or manning his Playstation.

vik chadha

Vik Chadha

Board Member

john shumate

John Shumate

Board Member

John has over a decade of financial and transactional experience, including buy-side and sell-side M&A; debt and equity capital raises; strategic consulting; complex financial modeling; business plan development; equity and derivative valuation; and venture incubation.
pablo

Pablo

Head of Chaos Theory

A young Boston Terrier, Pablo belongs to Kramer Caswell. He enjoys sprinting up and down the halls of Untitled, wearing cool shirts, eating the floor, and attempting to join Zoom calls. When not in the office, he loves spending time with his mom, Cassidy, and ripping up every single toy he owns (including his own bed)
piper

Piper

Director of the Office

Piper was rescued from a dumpster by Aaron Peabody in 2019. She has come a long way from her roots. Piper enjoys spending time with Aaron and her mom, Amber. When in the office, Piper enjoys listening in on meetings, softly barking at team mates, and asking others to play with her.
Ciera

Ciera

Head of Holiday Events

Ciera belongs to Brooklyn Clark. Much like her mother, Ciera loves Christmas. Like... loves it. If she isn't decorating for Christmas, she is without a doubt thinking about Christmas.

Chaz

Head of Office Security

Chaz is a German Shepherd Husky mix who belong to Alex Scott. Chaz has a distain for squirrels and keeps them far away from the office. While off duty, he loves long walks, naps in the sun, and destroying any squeak toy until it no longer squeaks. His sports hero is Airbud and favorite movie star is Balto.
aspen the dog

Aspen

Scared Boi

This scared corgi american eskimo mix, Aspen, belongs to Bryce Broughton. He usually doesn’t like to leave the comfort of his own home because there’s too many noises, but he can’t pass up a good car ride so he gets tricked to coming into work sometimes. Outside of the office, his favorite hobbies include looking outside the window, chasing rabbits out of the yard and working on improving his mile personal record of 6:20. If you ever get the pleasure of meeting Aspen, he probably won’t let you touch him but his mom will gladly comfort him for you while you give him pets.
riggs

Riggs

Chief Hyper Officer

Riggs is a playful and energetic dog who loves nothing more than to romp around and have fun. As the Chief Hype Officer of Untitled, Riggs is always on the lookout for ways to get people excited and engaged. He's a natural performer and knows just how to put on a show that will make everyone smile. When he's not busy being a professional goober, Riggs loves to snuggle up with his favorite humans and take long naps in the sunshine. Overall, Riggs is a lovable and loyal companion who brings joy and happiness wherever he goes.

Swayze

VP of Pup Relations

Swayze Bio: Swayze's warm nature towards her colleagues means she will immediately become your new best friend. She will instantly brighten the day of anyone she encounters around the office and is the epitome of SO excited to be here! In her free time she enjoys hanging with her mom, Morgan, and chasing tennis balls.

Leo

Sales Ops Support

Leo was adopted by his human Rose in 2014 when she lived in Rwanda and they have been inseparable since. Having traveled all over the country with her, he recently moved to Louisville and joined the Untitled team in 2022. His favorite things include looking after his mama, exploring new places, hiking off his leash, and making new friends with people who give him treats.

Jack Jack

Nap Lead

Jack Jack is Leo's little brother and he was adopted by his human Rose in 2019 when she lived in Rwanda. Having traveled all over the country with her, he recently moved to Louisville and joined the Untitled team in 2022. His absolute favorite things to do is nap, snuggle his mama and disturb Leo's peace whenever possible.

Ex-Puzzle and Lego Enthusiasts Turned Data Experts.

10

Decades of experiences spanning multiple industries, sectors & job functions

12

#WomeninTech represented - comprising 50% of the team. Well above industry average

375

Completed projects or as we like to call them: problems solved

200

Companies served spanning 10+ countries on 4 continents

24

People changing the world, solving & creating, and helping businesses along the way

12

Dogs... we love them

Ex-Puzzle and Lego Enthusiasts Turned Data Experts.

10

Decades of experiences spanning multiple industries, sectors & job functions

12

#WomeninTech represented - comprising 50% of the team. Well above industry average

375

Completed projects or as we like to call them: problems solved

200

Companies served spanning 10+ countries on 4 continents

24

People changing the world, solving & creating, and helping businesses along the way

12

Dogs... we love them

Our Values.

Our company culture is defined by five core values that bind our team together.

Our Values.

Our company culture is defined by five core values that bind our team together.

Ready to get started?

Deploying and managing a data pipeline is a heavy lift. Skip the engineering work and quickly access reliable data powered by proven cloud data infrastructure.

Schedule DemoRead More

Custom Projects

Interested in working with us for a custom project? From portal development, ELT, warehousing, BI, and more, we’d love to build your solution.

Case Studies

Through proprietary, proven technology, data infrastructure can be deployed in days as opposed to months. Accelerate action across your business by removing the barriers to best-in-class BI, advanced analytics, and machine learning.

Ready to get started?

Deploying and managing a data pipeline is a heavy lift. Skip the engineering work and quickly access reliable data powered by proven cloud data infrastructure.

Get StartedRead More

Custom Projects

Interested in working with us for a custom project? From portal development, ELT, warehousing, BI, and more, we’d love to build your solution.

Case Studies

Through proprietary, proven technology, data infrastructure can be deployed in days as opposed to months. Accelerate action across your business by removing the barriers to best-in-class BI, advanced analytics, and machine learning.