about untitled.

Untitled Solves Three Problems.

With our four services, Untitled solves three problems that effect companies large and small:

Collecting Data

Many small companies aren’t collecting data. Untitled develops processes to help with data-collection and data storage.

Utilizing Data

Untitled helps companies build audiences with the data they have for hyper-targeted digital marketing campaigns.

Understanding Data

Our consultants help teams come together and understand data insights for empowered, data decision-making.

We solve these problems with four services.

Meet The Team

Untitled is a data-driven team comprised of business intelligence educators and developers. We believe objective data should be the nucleus of every organization, and all decision making should follow accordingly.

steve huey lousville

Steve Huey

Acting CEO

Steve Huey currently serves as part-time CEO of Untitled.

Steve’s passion is integrating cutting-edge technologies into already existing markets that desperately need them. Most recently Steve was the co-founder and CEO of Capture Higher Ed, an industry-leading technology firm that provides predictive modeling and marketing automation software to university recruitment offices.

Featured in Forbes’ Built to Sell and 2018 Kentucky Mentor of the Year, Steve is also a part of the prestigious Endeavour Entrepreneur network honoring high-impact entrepreneurs across the world.

In the few hours when he’s not mentoring, speaking or investing, you can probably find Steve geeking out on business-books or manning his Playstation.

aaron peabody

Aaron Peabody

Lead Data Scientist

Aaron specializes in the data element of Untitled’s business. His professional background has been predominantly comprised by technology startups, bringing another entrepreneurial edge to the Untitled team.

Aaron has worked as a Digital Strategist in a wide variety of industries, and in former roles, built data models for Fortune 100 companies. His unique experiences gives him a large toolbox of skill sets to amplify your data activation strategies.

connor gaffney

Connor Gaffney

Director of Operations

Connor Gaffney graduated with Bachelors of Business Administration from Laurentian University in Ontario, Canada. Experienced in data analytics and data storytelling, he is able to create new value from clients’ customer information and identify new opportunities for any company.

His professional history has focused on managing and working in teams that built custom business models for Fortune 500 companies. He ensures operations flow smoothly within the company and that maximum value is generated for each client.

kramer caswell

Kramer Caswell

Digital Marketing Manager

Kramer brings an expertise in Digital Marketing and Development to the Untitled team. While in college, Kramer built apps and websites, allowing him to become well versed in entrepreneurship and tech. In his former role, Kramer created national-scale SEO campaigns, along with internal digital marketing initiatives, design and UX.

His skill sets have allowed him to work on multiple websites within the top 20,000 most visited in the world and produce optimized sites for customer data collection.

katie van zant

Katie Paas

Digital Account Manager

Coming from a background rooted in strategy and business development, Katie graduated from the University of Louisville in 2016 with a BA in Communication and a minor in International Business.

Katie first met Untitled as a client, quickly finding a passion for bridging the gap between traditional marketing and data-driven decision making after learning first hand how marketing is increasingly powered by tech in the digital landscape.

nate lane

Nate Lane

Web Designer & Developer

Stuck somewhere between a developer and designer, Nate brings a multi-faceted skillset to the Untitled team. Nate loves sports, comedy, and beer. Catch him around town being a sports nerd, beer nerd, or really any other kind of nerd.
jacob pawlak

Jacob Pawlak


Former college student, race car driver (once but it counts), computer science teacher, and Blackjack champion (among friends). Jacob is Untitled's first hire and web developer. When it comes to all things development, Jacob is our go-to-guy.
bryce cutler

Bryce Cutler

Junior Data Scientist

Bryce Cutler is a Data Science Intern at Untitled. Bryce studied mathematics at the University of Southern Indiana and is continuing her education through Saint Louis University, graduating with her MS in Health Data Science next summer.

Originally, Bryce wanted to be an actuary, but that changed when she took a time series and regression course. She was fascinated by the art of perfecting a predictive model and knew she wanted to make a career out of modeling and analytics.

josh hall

Josh Hall

Systems & Analytics Strategist

Born and raised in Louisville, John graduated from the University of Louisville double majoring in accounting and computer information systems. After a brief stint working in Columbus Ohio, Josh is back again working for Untitled.

Josh has a passion for data systems and business optimization. When he's not in the office, you can find him jogging around town or dabbling in electronic music production.

sloane swift

Sloane Swift

Digital Marketing Intern

Experienced Engineers With A Unique History.

Our unique background put us at the forefront of groundbreaking technology and how it's being used (and not being used) at the highest level of business.

Fresh, Logical, Purposeful Perspective.

Untitled offers a fresh perspective - providing clients with solutions that are simple, straightforward, and scalable. Our process is thoughtful and purposeful, providing your company with a competitive edge.

See Our Four Services

No Data

  • Subjectivity
  • Assumptions
  • Inefficiencies
  • Naivety
  • Short-term Thinking
  • Symptom Treatment
about untitled firm

Data Rich

  • Objectivity
  • Facts
  • Efficiency
  • Clarity
  • Long-term Solutions
  • Cause Treatment
untitled firm
about untitled firm

We Bring

Clarity to confusion, facts over theory, objectivity over subjectivity, and long term solutions versus short term tactics.

We Will

Make your data actionable so decisions are at their most targeted, default state, ushering in the modern age of how companies communicate and operate.

Check Out Our Team Blog Posts.

Meet The Team: Sloane Swift

Hi! I’m Sloane Swift. I’m a Louisville native -- born and raised. I left for…
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In The News: Five Louisville Startups To Watch In 2020

Untitled was recently mentioned in Louisville Business First's Book Of Lists, falling in the five…
untitled firm office

In The News: A Look Into The Investor Landscape Of Louisville

Untitled was mentioned in Louisville Business First on November 8th, 2019. The article provided an…
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